Type on Screen Flashcards

1
Q

PostScript

A

Created for Mac. Fonts allow the operating system or browser to figure out how to best translate a character’s precise vector outlines onto the cruder grid of the screen.

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2
Q

TrueType

A

Favored by Windows

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3
Q

Serif faces were introduced in the

A

fifteenth century

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4
Q

Body copy is

A

the principal reading matter of a text

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5
Q

heads are

A

short pieces of text that call out sections and subsections.

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6
Q

A good text family includes

A

multiple weights and styles

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7
Q

What is the rating system for web fonts?

A
  1. Legibility
  2. Flexibility
  3. Classiness
  4. Readability
  5. Showmanship
  6. Amphibiousness
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8
Q

Why does google let designers have free access to web fonts?

A

To encourage designers to use real type in place of graphic GIFS in order to create searchable, translatable text.

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9
Q

Good typography often goes

A

unnoticed, melting into the background.

Bad typography jumps out like a scary clown making a project look amateur, artless, or confusing.

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10
Q

what is the screen size that is recommended as a starting point for web designers?

A

1024x768px

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11
Q

A typographic grid consists of

A

text columns separated by gaps or gutters

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