Colors Flashcards
Danger, Importance, Passion, Heat, Warning.
Red.
Red elements are more noticeable, adding a sense of importance, whether good or bad.
_____ red = youth and love
_____ red = power and durability
Light red = youth and love.
Dark red = power and durability.
Confidence, Energy, Optimism, Health, Playful, Upbeat.
Orange.
Energetic aura without red’s aggression.
It can denote cheapness, for better or worse.
Attention, Happiness, Intellect, Energetic, Anxiety, Upbeat.
Yellow
____ yellow = happiness
____ yellow = serious, antiquity
Light yellow = happiness.
Dark yellow = serious, antiquity.
Growth, Nature, Success, Health.
Green.
Combined with blue, green further perpetuates cleanliness
_______ Green = Dynamic. Makes good call-to-action buttons.
Saturated
Trust, Comfort, Relaxation
Blue
_____ blue = refreshing, free, and calm.
_____ blue = sadness
Light blue = refreshing, free, and calm.
Dark blue = sadness
Luxury, Romance, Creativity, Femininity, Wealth, High-end, Passion.
Purple
Femininity, Innocence, Youth, Playfulness.
Pink
Conservatism, Earth, Stability, Rustic, Old-fashioned Feel, Reliability.
Perfect for outdoorsy sites, or even organic products.
Brown
Formality, Power, Sophistication.
Attracts attention faster than any other color including red.
Combined with silver and grey, it can represent sophistication.
Black
Freshness, Sterility, Health.
White
Formality, Neutrality, Sophistication.
Grey
____ ___ color works best for buttons in disabled(inactive) state.
Light grey
Value
The lightness or darkness of a tone or color
With black and white at both ends of the value spectrum, and grays in the middle.
Hue
Where a color falls along the visible spectrum of light.
Saturation
How much of that color is present.
Primary Colors
Red, Yellow, Blue. These colors cannot be created by mixing other colors together. There’s no way to mix pure yellow, red, or blue from other colors.
Secondary Colors
Mixing two primary colors together. Green, Purple, and Orange
Tertiary Colors
Mixing secondary colors together.
Complements
Colors directly across from each other, exact opposites.
The opposite of Blue is
Orange
The opposite of Red is
Green
The opposite of Yellow is
Purple
The opposite of Lime Green is
Violet
The opposite of Bluish purple is
Yellow-orange
The opposite of Aqua is
Red-orange
Triads
A set of three colors equidistant from each other always creates a triad of pleasing colors.
Split Complement
Choose a color from one side of the wheel, find its complement directly across the wheel, but use the colors on each side of the complement instead of the complement itself.
Analogous Colors
An analogous combination is composed of those that are next to each other on the wheel. No matter which two or three you combine, they al share an undertone of the same color, creating a harmonious combination.
A pure color is called
hue
Add black to a hue to create a
shade
Add white to a hue to create a
tint
Monochromatic Colors
The combination is composed of one hue with any number of corresponding tints and shades
Colors that have red or yellow in them are on the ____ side.
Warm
Colors that have blue in them are on the ____ side.
Cool
CMYK
Cyan, Magenta, Yellow, and a Key Color(which is usually black).
With these four colors of ink, we can print many thousands of colors, which is why it’s called a “four-color process”.
CMYK is the color model you’ll use for projects that are going to be printed by a printing press onto something physical. eg.) book, magazine, poster, and matchbox covers.
RGB
Red, Green, Blue. What you see on your computer monitor, television, iPhone, iPad, or any other electronic device.
Use ____ for projects that are to be printed
CMYK
Use ____ for anything that will be viewed on a screen.
RGB
What happens when you switch back and forth from CMYK to RGB?
Loses a little data each time, so it’s best to work on your images in RGB and change them to CMYK as the last thing you do.
Colors that are next to each other on the color wheel are called…
Analogous colors
Colors across from each other are
Complementary Colors
You are going to send a job to the press to be printed on paper. Should your images be CMYK or RGB?
CMYK
You are creating images for a website. Should the images be CMYK or RGB?
RGB
