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Graphic Design > Colors > Flashcards

Colors Flashcards

1
Q

Danger, Importance, Passion, Heat, Warning.

A

Red.

Red elements are more noticeable, adding a sense of importance, whether good or bad.

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2
Q

_____ red = youth and love

_____ red = power and durability

A

Light red = youth and love.

Dark red = power and durability.

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3
Q

Confidence, Energy, Optimism, Health, Playful, Upbeat.

A

Orange.
Energetic aura without red’s aggression.
It can denote cheapness, for better or worse.

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4
Q

Attention, Happiness, Intellect, Energetic, Anxiety, Upbeat.

A

Yellow

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5
Q

____ yellow = happiness

____ yellow = serious, antiquity

A

Light yellow = happiness.

Dark yellow = serious, antiquity.

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6
Q

Growth, Nature, Success, Health.

A

Green.

Combined with blue, green further perpetuates cleanliness

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7
Q

_______ Green = Dynamic. Makes good call-to-action buttons.

A

Saturated

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8
Q

Trust, Comfort, Relaxation

A

Blue

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9
Q

_____ blue = refreshing, free, and calm.

_____ blue = sadness

A

Light blue = refreshing, free, and calm.

Dark blue = sadness

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10
Q

Luxury, Romance, Creativity, Femininity, Wealth, High-end, Passion.

A

Purple

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11
Q

Femininity, Innocence, Youth, Playfulness.

A

Pink

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12
Q

Conservatism, Earth, Stability, Rustic, Old-fashioned Feel, Reliability.

Perfect for outdoorsy sites, or even organic products.

A

Brown

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13
Q

Formality, Power, Sophistication.
Attracts attention faster than any other color including red.

Combined with silver and grey, it can represent sophistication.

A

Black

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14
Q

Freshness, Sterility, Health.

A

White

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15
Q

Formality, Neutrality, Sophistication.

A

Grey

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16
Q

____ ___ color works best for buttons in disabled(inactive) state.

A

Light grey

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17
Q

Value

A

The lightness or darkness of a tone or color

With black and white at both ends of the value spectrum, and grays in the middle.

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18
Q

Hue

A

Where a color falls along the visible spectrum of light.

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19
Q

Saturation

A

How much of that color is present.

20
Q

Primary Colors

A

Red, Yellow, Blue. These colors cannot be created by mixing other colors together. There’s no way to mix pure yellow, red, or blue from other colors.

21
Q

Secondary Colors

A

Mixing two primary colors together. Green, Purple, and Orange

22
Q

Tertiary Colors

A

Mixing secondary colors together.

23
Q

Complements

A

Colors directly across from each other, exact opposites.

24
Q

The opposite of Blue is

A

Orange

25
Q

The opposite of Red is

A

Green

26
Q

The opposite of Yellow is

A

Purple

27
Q

The opposite of Lime Green is

A

Violet

28
Q

The opposite of Bluish purple is

A

Yellow-orange

29
Q

The opposite of Aqua is

A

Red-orange

30
Q

Triads

A

A set of three colors equidistant from each other always creates a triad of pleasing colors.

31
Q

Split Complement

A

Choose a color from one side of the wheel, find its complement directly across the wheel, but use the colors on each side of the complement instead of the complement itself.

32
Q

Analogous Colors

A

An analogous combination is composed of those that are next to each other on the wheel. No matter which two or three you combine, they al share an undertone of the same color, creating a harmonious combination.

33
Q

A pure color is called

A

hue

34
Q

Add black to a hue to create a

A

shade

35
Q

Add white to a hue to create a

A

tint

36
Q

Monochromatic Colors

A

The combination is composed of one hue with any number of corresponding tints and shades

37
Q

Colors that have red or yellow in them are on the ____ side.

A

Warm

38
Q

Colors that have blue in them are on the ____ side.

A

Cool

39
Q

CMYK

A

Cyan, Magenta, Yellow, and a Key Color(which is usually black).

With these four colors of ink, we can print many thousands of colors, which is why it’s called a “four-color process”.

CMYK is the color model you’ll use for projects that are going to be printed by a printing press onto something physical. eg.) book, magazine, poster, and matchbox covers.

40
Q

RGB

A

Red, Green, Blue. What you see on your computer monitor, television, iPhone, iPad, or any other electronic device.

41
Q

Use ____ for projects that are to be printed

A

CMYK

42
Q

Use ____ for anything that will be viewed on a screen.

A

RGB

43
Q

What happens when you switch back and forth from CMYK to RGB?

A

Loses a little data each time, so it’s best to work on your images in RGB and change them to CMYK as the last thing you do.

44
Q

Colors that are next to each other on the color wheel are called…

A

Analogous colors

45
Q

Colors across from each other are

A

Complementary Colors

46
Q

You are going to send a job to the press to be printed on paper. Should your images be CMYK or RGB?

A

CMYK

47
Q

You are creating images for a website. Should the images be CMYK or RGB?

A

RGB

Graphic Design (16 decks)

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