Type Of Conformity Flashcards

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1
Q

Define conformity

A

A type of majority influence when a larger group influences a smaller group. The smaller group adjust their opinions and behaviour to fit in.

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2
Q

Define compliance

A

Changing our behaviour to go along with the majority without agreeing with them, or changing our minds about how we would like to act.
Shallow and temporary.
Conforms publicly but disagrees privately.

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3
Q

Define internalisation

A

Person takes on view from others on a deep and personal level.
Deep and long lasting.
Maintain views publicly and privately

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4
Q

Define identification

A

Person accepts influence because they want to be associated with another person or group.
Temporary- only lasts as long as the person is involved with the group.

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