Trust Flashcards
What is Trust?
Rousseau et al (1988): A Psychological state comprising the intention to accept vulnerability based upon the positive expectations of the intentions of behaviour or another.
Krotoski (2008) online relationships are all about one thing…. Turst.
Key was gaining trust = through reciprocal disclosure + controlled leaking of information (to manage credibility, similarity and attraction)
Sheldon (2009)
Survey of 243 students about facebook contacts
Findings support ‘Uncertainty Reduction Theory”
More self disclosure → less uncertainty experienced = more able to like/ trust each other.
This is where someone could manipulate there target and become deviant towards them.
Reciprocal disclosure: the more certain about others behaviour leads to more trust = more to disclose to others.
Edwards et al (2013)
a test of system-generated cues on source credibility
• Mock twitter pages with a high Klout score was perceived higher on dimensions of credibility, than same page with lower score.
Trust is essential in order to be deviant online hence how many are manipulated
Link to Milgram’s theory
Advertisement and Trust
Trust is essential to consumer business relationship, but: Trust in advertising = only 14%
Online peer to peer = 90% - Online deviance from fake reviews? A bot?
Williams, Beardmore & Joinson (2017)
Gender, age, familiarity with sender, and awareness of phishing risk impact detection success.
Also suggested:
Self-awareness
Self-control
Self-deception
No research just suggestions..
Older generation feel lonely, isolated, dementia, recent health and life events. (financial scamming).
Online Grooming Olson et al (2007)
Offline predators had to gain trust before revealing their intentions due to most victims being close to home.
Online were less careful in gaining trust due to targeting multiple victims from different cities and knowing their anonymity is safe.
Captain Fleet Wolfe Perverted Justice asking girl to call him master in order to gain full trust before asking to meet individual.
6 ways to generate a positive response
Reciprocation Commitment and consistency Social proof Authority Liking Scarcity (attractiveness)
Whitty (2011)
Explain intensity of relationship experienced online = stronger interpersonal trust and emotional commitment.
Benign disinhibition = exploratory interact in new ways , personal growth (more self disclosure/trust)
Toxic Disinhibition = interact negatively (rude, anger or criticism).
Zac Efron Amazon Marketing (2019)
37.2M followers 1 Day of Advertising, led to over 3millions views and 8k+ comments
Being Paid to advertise products due to trust with his audience has led to a revenue increase for Amazon and greater brand awareness in certain products they may be aiming to sell.
Social Engineering Byte (2011)
Pretext to add legitimacy to their story
One example: Theme park wanted to see if they could be hacked. Found out the Abode they was using as a sales person. Went to theme park said they had not been able to print tickets at the hotel
Gave his password over ‘BESMART’ to then download virus to PC through the memory stick.
Social Engineering based fundamentally on trust and decision making.
