Tripwires

Question 1

How would you define a tripwire?

Answer 1

An irresistible, super-low-ticket offer that exists for one reason only… to convert prospects to BUYERS!

Question 2

What are the 2 ways people can show commitment?

Answer 2

1. Opening wallet

2. Setting aside time

Question 3

What is the example of tripwire for a carpet cleaner?

Answer 3

Very cheap cleaning for 1 sofa, then you are in the house and can offer discount to do the rest of the house

Question 4

What is a splinter offer?

Answer 4

Breaking off some small piece of what you already do, and offering it as a tripwire at a great discount

Question 5

How do decide a good tripwire?

Answer 5

Begin with the end in mind (make it naturally lead towards the bigger service)

Question 6

What are “small victories”, and who are they for?

Answer 6

For discouraged markets, give them hope easily that it is possible to create the end result

Question 7

What are the 6 elements of tripwire checklist?

Answer 7

1. Low barrier to entry/impulse buy
2. Easy to understand and explain
3. Seamlessly leads to the core sale
4. Useful but incomplete
5. High perceived value
6. High actual value

Question 8

Must there always be a 1-to-1 relationship between lead magnets and tripwires?

Answer 8

No—you can have several LMs that lead towards 1 TW, as you lead people down your value chain