Lead Magnets Flashcards
What defines a good lead magnet?
A small chunk of value that solves a SPECIFIC problem for a SPECIFIC market, that is offered in exchange for an opt-in.
What are the 5 types of lead magnets?
Specific: promise, examples, shortcut, question/answer, discount
What is the key to a good “solution” LM?
Answer the question to conversation going on in their head… not yours… and very specific
What is the best medium for a LM?
Doesn’t really matter—must make it useful for the audience
What are 2 examples of a shortcut LM?
List of resources, blueprint
What is key for a question-answering LM, and what is a benefit of this type?
Answer what they are asking, specifically. Then you can reach out to them regarding that interest.
How do you do a discount LM?
Offer is behind a velvet rope of “joining”
What is a good question to ask to come up with good LM hook?
If you had two minutes to impress someone, what would you say, show or give them that would blow their mind?
