Transformations of Media

Question 1

Give an example of new media?

Answer 1

'Kid A' by Radiohead
Only on the internet - not on cd, vinyl or tape, not material but digital 
new form of consumption - downloading
new form of distribution
new form of production
new form of marketing

Question 2

Give examples of new media studies?

Answer 2

Dennis Mcquail

David Gauntlett

Question 3

Give examples of new media theories?

Answer 3

Lev Manovich
Belter/Grusin
Mark Poster

Question 4

Describe what a Bit is?

Answer 4

No size, colour, weight
Can travel at the speed of light
Underlying particle of digital computing

Question 5

What is the internet?

Answer 5

A global network of interconnected computers

Question 6

What are the origins of the internet?

Answer 6

US defence department started ARPANET in 1969

Question 7

Who were the original users of the internet?

Answer 7

Military or Scientists

Question 8

Define New Media?

Answer 8

This is a term that embraces all new forms of electronic media that are digital and bits

Question 9

Who invented the world wide wed - www. ?

Answer 9

Tim Berners-Lee in 1990/91

Question 10

What is web 2.0?

Answer 10

Second generation of web based communities which is user-driven, such as blogs

Question 11

What theory did Lev Manovich come up with?

Answer 11

Develops five principles of new media: 
numerical representation: digital code
modularity: modular structure - www.
automation: creation
variability: different versions
transcoding: codes

Question 12

What does Metamedia mean?

Answer 12

Endless recycling of past media content

Question 13

What did Bolter/Grusin mean by remediation?

Answer 13

New media are not really new, they pay homage to earlier media, they refashion earlier media. They call this process of refashioning ‘remediation’

Question 14

What does technological determinism mean?

Answer 14

This is a reductionist theory that believes technology is the driving force of society.