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H.E > Tourism Promotion > Flashcards

Tourism Promotion Flashcards

1
Q

The First package Tour was organized by__________ in _______

A

Thomas Cook, 19th Century

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2
Q

He used the advantage of railway travel and organized tours to France, Switzerland, and Egypt.

A

Thomas Cook

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3
Q

Is a complex set of industries including transportation, accommodation, food and beverages services and recreation and entertainment.

A

Tourism

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4
Q

People who travel for pleasure or business and stay in a destination for less than one year.

A

Tourists

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5
Q

is “someone who travels at least __km from his or her home for at least __ hrs, for business or leisure or other reasons.”

A

Tourist
80 km
24 hrs

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6
Q

Residents of a given country travelling only within that country.

A

Domestic

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7
Q

non-residents travelling in a given country.

A

Inbound

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8
Q

residents of one country travelling in another country

A

Outbound

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9
Q

are Airline companies that transport people, while buses or trains are often referred to as public transport (BrE) or transportation companies (AmE)

A

Carriers

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10
Q

Is the combination of accommodation and food and beverages services, so it is the largest segment of tourism.

A

Hospitality Industry

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11
Q

Often stay in tourist resorts places with lots of hotels, restaurants and sports grounds.

A

Holidaymakers

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12
Q

A time of a year when a destination receives more tourists.

A

High Season

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13
Q

Fewer tourist

A

Low Season

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14
Q

Is a complex set of industries including ______, ______, and __________

A

transportation, accommodation, and food and beverages

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15
Q

Started early, when people travelled to attend the first Olympic games.

A

Ancient Greece

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16
Q

In ______, pilgrims traveled to visit holy places.

A

The Middle Ages

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17
Q

During 20th Century
Rapid expansion of air travel started in _____ and________

A

1960’s and 1970’s

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18
Q

During 20th Century;
That is the time when private airline companies were first established and started to offer cheaper flights than big state corporations.

A

1960’s to 1970’s

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19
Q

Tourism Industry is also called _________

A

Travel Industry

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20
Q

Very soon car travel also saw its beginning.

A

19th Century

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21
Q

Example of Olympic games

A

KNIGHTLY TOURNAMENT/FENCING

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22
Q

In the ______ mass tourism became dominant, but nowadays we recognize the need for more sustainable tourism, which will be in harmony with nature and tradition.

A

20th century

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23
Q

In _________ the expansion of low-cost airlines made many destinations available to a larger number of tourists.

A

21st century

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24
Q

A huge technological shift was using the internet for on-line booking and promotion of tourist services, as well as for on-line payment.

A

21st Century

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25
Q

The Olympic games of ___ were the first international tourist event, with people travelling to watch or to take part.

A

776 BC

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26
Q

People have always felt the urge to travel. But tourism had to wait for the civilization of ancient Greece before it really got moving.

A

Ancient Greece

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27
Q

the real dawn of tourism occurred during the _________, helped by its vast territories.

A

Roman Empire

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28
Q

was considered a medical resort.

A

Egypt

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29
Q

Historical sources report that already in the 6th century BC, the ancient Greeks and Romans made trips to Egypt as they were attracted by unusual nature and magnificent architectural structures.

A

Ancient Greece

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30
Q

UNUSUAL NATURE

A

Hidden Beach
Northern Lights
Pink Lake Hiller

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31
Q

Hidden Beach
Northern Lights
Pink Lake Hiller
are examples of

A

Unusual Nature

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32
Q

the first known travel agency

A

Cox and Kings

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33
Q

Cox & Kings, the first known travel agency, was founded in ____

A

1758

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34
Q

He became official travel agent of the British Royal Armed Forces.

A

Richard Cox

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35
Q

The _____ built thousands of roads that were primarily used for military purposes.

A

Romans

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36
Q

_________ more and more people from upper classes started to travel, mainly for education purposes.

A

After the renaissance

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37
Q

In the ________, young men of high standing were encouraged to travel through Europe on a “grand tour”.

A

17th century

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38
Q

The journey typically involved ____ or _____ of travel around Europe and included an extensive stay in Italy,

A

three or four years

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39
Q

____ was considered the ultimate destination for what might now be characterized as cultural tourism.

A

Rome

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40
Q

He opened the first leisure travel agency

A

Thomas Cook

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41
Q

It was around for 178 years until the company went bankrupt in 2019.

A

Thomas Cook Group

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42
Q

have been operating to this day

A

Cox and Kings

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43
Q

The continued popularity of rail travel and the emergence of the automobile presented additional milestones in the development of tourism.

A

18th Century

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44
Q

a long journey taken by _______ in ____ served to kick off interest in auto travel and helped to publicize his budding (young) car company, which would one day become Mercedes Benz.

A

Karl Benz’s wife in 1886

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45
Q

a long journey taken by Karl Benz’s wife in 1886 served to kick off interest in auto travel and helped to publicize his budding (young) car company, which would one day become ________.

A

Mercedes Benz

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46
Q

The middle class has joined the tourist classes and mass tourism was a reality

A

By the end of 19th century

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47
Q

The industry began a massive technological shift as increased internet use revolutionized travel services. Online travel companies such as a global giants Expedia and Booking.com were founded, while meta search engines in the field of hospitality such as Trivago enable travelers to compare prices of hotels all over the world and find the best deals.

A

At the beginning of 21th century

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48
Q

Examples of Online Travel Companies

A

global giants Expedia
Booking.com
Trivago

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49
Q

It happened during World War 1 and 2 in 1930’s

A

The Great Depression

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50
Q

What is ‘Great Depression’?

A

Worldwide economic crisis

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51
Q

What date is it?
Attack on the World Trade Center in New York City (known as 9/11)

A

September 11, 2001

52
Q

3 Certain threats slowed down tourism

A

War, Terrorist attack, Epidemics.

53
Q

The year Thomas Cook Group Company went bankrupt

A

2019

54
Q

A huge technological shift was using the internet for on-line booking and promotion of tourist services, as well online payment.

A

21st Century

55
Q

What century did Ancient Greeks and Romans made trips to Egypt?

A

6th Century BC

56
Q

The war in Iraq perceived threat of future terrorist attacks, and health scares including _______ West Nile Virus.

A

SARS

57
Q

Movement of a large number of organized tourists to popular holiday destinations for recreational purposes.

A

Mass tourism

58
Q

The continued popularity of rail travel and the emergence of the automobile presented additional milestone in the _______________________

A

development of tourism

59
Q

Transportation companies referred to as _____

A

AME

60
Q

Public Transport referred to as ____

A

BRE

61
Q

Stimulating sales through the dissemination of information. It means trying to encourage actual and potential customers to travel.

A

Tourism Promotion

62
Q

The set of assets and services that are organized around one or more attractions in order to meet the needs of visitors.

A

Product

63
Q

These are the “raw materials” of the tourism product and as such are part of the territory where the business is located.

A

An attraction

64
Q

They consist of the natural and cultural resources, places and events that, by their characteristics or location in a context, awaken the visitors interest and motivate his/her action.

A

An attraction.

65
Q

Refer to the infrastructure, equipment and services that make the tourism activity possible: the tourist enjoys the attractions and does so in a safe environment.

A

Facilities and Services

66
Q

This facilitates visitors to access to the tourist destinations, including infrastructure, transport and communication services.

A

Accessibility

67
Q

designed to increase the income in the sector.

A

Tourism Product Development

68
Q

Involves implementation of a comprehensive plan of action that will guide towards dealing with estimated increase in business over the short, medium and long terms.

A

Tourism Product Development

69
Q

Consider the needs and interests of all stakeholders in the tourism system: local/ rural community, entrepreneurs, investors, governments, tourists and other stakeholders.

A

Tourism Product Development

70
Q

aims at long-term sustainable development by the execution of a number of strategies.

A

Tourism Product Development

71
Q

These strategies bring into focus a generic idea to increase competitiveness, build an inclusive industry by promoting closer integration of people and develop and maintain the environment.

A

Tourism Product Development

72
Q

In relation to the marketing mix, place refers to how an organization will distribute the product or service to the end user or consumer.

A

Place

73
Q

Must be distributed at the right place at the right time.

A

Place

74
Q

Efficient and effective distribution is important if the organization is to meet its overall marketing objectives.

A

Place

75
Q

If a business underestimates demand and consumers cannot purchase products because of it, profitability will be affected.

A

Place

76
Q

Distribution is the process by which the tourism product is circulated through travel channels and agents that are in direct and indirect contact with tourists.

A

Place

77
Q

The value that the consumer and provider establish to enable an exchange.

A

Price

78
Q

For consumers, they are willing to pay equals the expected satisfactory experience.

A

Price

79
Q

On the other side, the provider seeks to cover his production costs and obtain the desired benefits.

A

Price

80
Q

the business’s internal costs （to which expected benefits are added）

A

Price

81
Q

the satisfaction expected by the consumer and the maximum price he/she is willing to pay.

A

Price

82
Q

Competition among providers (which is ultimately determined by the previous two)

A

Price

83
Q

The process （set of means and actions） designed to inform potential visitors about the tourism product offered, sharing with them its most attractive and innovative attributes.

A

Promotion

84
Q

It is usually integrated with distribution and implies communication activities, including advertising.

A

Promotion

85
Q

it is worth stressing that the mechanism called “word of mouth” remains the main method of ________

A

Promotion

86
Q

Along with the loyalty of customers, the “unstructured” means are the most affordable, offering higher yields for small businesses at a lower cost.

A

Promotion

87
Q

“Invest in quality and save on advertising” is definitely the motto.

A

Promotion

88
Q

On the other hand, it is important to remember that an increasing proportion of the so-called new tourists are independent tourists who organize their own trips thanks to the wide availability of information.

A

Promotion

89
Q

The last P, people play a vital role in effective marketing.

A

People

90
Q

They represent the actual service one is marketing and are also a critical factor in service business.

A

People

91
Q

Most tourists can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal.

A

People

92
Q

people buy from people and people buy a service that they like, so the attitude and skills of all staff constitute the main aspect of the brand and define the service quality.

A

People

93
Q

well-being is a crucial starting point to ensure best quality services.

A

People

94
Q

Issues related to decent work, social dialogue, occupational safety and health, human resource development and vocational training are key to enhance the potential contribution of people to the “brand” or, in other words, to the tourism experience as part of the “marketing mix”.

A

People

95
Q

Is more important during the early stages of the product life cycle when owners of new resorts and other attractions will seek promotional outlets to inform the public of the facilities and amenities that would make their vacation experience worthwhile.

A

Informative Promotion

96
Q

Is used when an attraction is in its early stages of growth, so its owners put very much promotional efforts in devising persuasive messages and sending them through several channels.

A

Persuasive Promotion

97
Q

Is important upon reaching a mature stage.

A

Reminder

98
Q

Owners will then remind people of their positive experiences.

A

Reminder

99
Q

These reminder messages serve to jog the memory and keep the product in the public.

A

Reminder

100
Q

The relationship between the goals of promotion and the buying process of the traveler is explained in figure.

A

Promotion and Traveler’s Buying Process

101
Q

To achieve the goal of behavior modification the three types of promotion described above are used.

A

Promotion and Traveler’s Buying Process

102
Q

Informative is important to the tourist at the attention and comprehension stages of the buying process.

A

Promotion and Traveler’s Buying Process

103
Q

Persuasive promotion tries to change attitudes, develop intentions to buy and then initiate the purchase.

A

Promotion and Traveler’s Buying Process

104
Q

Reminder promotion is used after the purchase has been made

A

Promotion and Traveler’s Buying Process

105
Q

Is important to the tourist at the attention and comprehension stages of the buying process.

A

Informative

106
Q

Tries to change attitudes, develop intentions to buy and then initiate the purchase.

A

Persuasive

107
Q

Is used after the purchase has been made

A

Reminder

108
Q

are most effective at the earlier buying process stages （attention and comprehension）.

A

Informative Promotion

109
Q

work better at intermediate buying process stages (attitude, intention and purchase).

A

Persuasive Promotion

110
Q

are most effective after the first visit or use.

A

Reminder Promotion

111
Q

Total process which includes all elements from production ad product improvement to the final exchange of a product or service for something of value whereas promotion is one of the major elements in the marketing mix.

A

Marketing

112
Q

Is one of the major tools used in marketing a tourist product.

A

Promotion

113
Q

It is the responsibility of people involved in ______ to devise methods of communication that will make the greatest number of potential consumers aware of their product.

A

promotion

114
Q

determines the objectives or goals the organization should strive to accomplish and the plan of action to attain these goals.

A

Promotional Planning

115
Q

(destination/organization)

A

Sender

116
Q

(Audience)

A

Target Market

117
Q

A common theme is necessary in establishing a market target.

A

Target Market

118
Q

chosen for the advertisement follows the goals and objectives of the promotion plan.

A

The message

119
Q

It should be understandable, distinctive and believable.

A

The message

120
Q

It is promoted in various ways to make it visible until it becomes very familiar to potential customers.

A

The message

121
Q

Its purpose is to create an awareness of the attraction.

A

The message

122
Q

are the tools that convey the message to the customers.

A

Promotion Mix

123
Q

any form of paid for, non-personal presentation and promotion of ideas, products or services by a specific sponsor using some forms of mass media.

A

Advertising

124
Q

an oral presentation to one or more prospective customers on a face-face basis.

A

Personal Selling

125
Q

activities, other than advertising and personal selling, that stimulate a purchase.

A

Sales Promotion

126
Q

the presentation of ideas, goods or services about an organization using mass media, unlike advertising it is not paid for. It is designed to create favorable image of the product, or service or business units

A

Public Relations

H.E (6 decks)

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