Tourism Promotion Flashcards
1
Q
The First package Tour was organized by__________ in _______
A
Thomas Cook, 19th Century
2
Q
He used the advantage of railway travel and organized tours to France, Switzerland, and Egypt.
A
Thomas Cook
3
Q
Is a complex set of industries including transportation, accommodation, food and beverages services and recreation and entertainment.
A
Tourism
4
Q
People who travel for pleasure or business and stay in a destination for less than one year.
A
Tourists
5
Q
is “someone who travels at least __km from his or her home for at least __ hrs, for business or leisure or other reasons.”
A
Tourist
80 km
24 hrs
6
Q
Residents of a given country travelling only within that country.
A
Domestic
7
Q
non-residents travelling in a given country.
A
Inbound
8
Q
residents of one country travelling in another country
A
Outbound
9
Q
are Airline companies that transport people, while buses or trains are often referred to as public transport (BrE) or transportation companies (AmE)
A
Carriers
10
Q
Is the combination of accommodation and food and beverages services, so it is the largest segment of tourism.
A
Hospitality Industry
11
Q
Often stay in tourist resorts places with lots of hotels, restaurants and sports grounds.
A
Holidaymakers
12
Q
A time of a year when a destination receives more tourists.
A
High Season
13
Q
Fewer tourist
A
Low Season
14
Q
Is a complex set of industries including ______, ______, and __________
A
transportation, accommodation, and food and beverages
15
Q
Started early, when people travelled to attend the first Olympic games.
A
Ancient Greece
16
Q
In ______, pilgrims traveled to visit holy places.
A
The Middle Ages
17
Q
During 20th Century
Rapid expansion of air travel started in _____ and________
A
1960’s and 1970’s
18
Q
During 20th Century;
That is the time when private airline companies were first established and started to offer cheaper flights than big state corporations.
A
1960’s to 1970’s
19
Q
Tourism Industry is also called _________
A
Travel Industry
20
Q
Very soon car travel also saw its beginning.
A
19th Century
21
Q
Example of Olympic games
A
KNIGHTLY TOURNAMENT/FENCING
22
Q
In the ______ mass tourism became dominant, but nowadays we recognize the need for more sustainable tourism, which will be in harmony with nature and tradition.
A
20th century
23
Q
In _________ the expansion of low-cost airlines made many destinations available to a larger number of tourists.
A
21st century
24
Q
A huge technological shift was using the internet for on-line booking and promotion of tourist services, as well as for on-line payment.
A
21st Century
25
The Olympic games of ___ were the first international tourist event, with people travelling to watch or to take part.
776 BC
26
People have always felt the urge to travel. But tourism had to wait for the civilization of ancient Greece before it really got moving.
Ancient Greece
27
the real dawn of tourism occurred during the _________, helped by its vast territories.
Roman Empire
28
was considered a medical resort.
Egypt
29
Historical sources report that already in the 6th century BC, the ancient Greeks and Romans made trips to Egypt as they were attracted by unusual nature and magnificent architectural structures.
Ancient Greece
30
UNUSUAL NATURE
Hidden Beach
Northern Lights
Pink Lake Hiller
31
Hidden Beach
Northern Lights
Pink Lake Hiller
are examples of
Unusual Nature
32
the first known travel agency
Cox and Kings
33
Cox & Kings, the first known travel agency, was founded in ____
1758
34
He became official travel agent of the British Royal Armed Forces.
Richard Cox
35
The _____ built thousands of roads that were primarily used for military purposes.
Romans
36
_________ more and more people from upper classes started to travel, mainly for education purposes.
After the renaissance
37
In the ________, young men of high standing were encouraged to travel through Europe on a "grand tour".
17th century
38
The journey typically involved ____ or _____ of travel around Europe and included an extensive stay in Italy,
three or four years
39
____ was considered the ultimate destination for what might now be characterized as cultural tourism.
Rome
40
He opened the first leisure travel agency
Thomas Cook
41
It was around for 178 years until the company went bankrupt in 2019.
Thomas Cook Group
42
have been operating to this day
Cox and Kings
43
The continued popularity of rail travel and the emergence of the automobile presented additional milestones in the development of tourism.
18th Century
44
a long journey taken by _______ in ____ served to kick off interest in auto travel and helped to publicize his budding (young) car company, which would one day become Mercedes Benz.
Karl Benz's wife in 1886
45
a long journey taken by Karl Benz's wife in 1886 served to kick off interest in auto travel and helped to publicize his budding (young) car company, which would one day become ________.
Mercedes Benz
46
The middle class has joined the tourist classes and mass tourism was a reality
By the end of 19th century
47
The industry began a massive technological shift as increased internet use revolutionized travel services. Online travel companies such as a global giants Expedia and Booking.com were founded, while meta search engines in the field of hospitality such as Trivago enable travelers to compare prices of hotels all over the world and find the best deals.
At the beginning of 21th century
48
Examples of Online Travel Companies
global giants Expedia
Booking.com
Trivago
49
It happened during World War 1 and 2 in 1930's
The Great Depression
50
What is 'Great Depression'?
Worldwide economic crisis
51
What date is it?
Attack on the World Trade Center in New York City (known as 9/11)
September 11, 2001
52
3 Certain threats slowed down tourism
War, Terrorist attack, Epidemics.
53
The year Thomas Cook Group Company went bankrupt
2019
54
A huge technological shift was using the internet for on-line booking and promotion of tourist services, as well online payment.
21st Century
55
What century did Ancient Greeks and Romans made trips to Egypt?
6th Century BC
56
The war in Iraq perceived threat of future terrorist attacks, and health scares including _______ West Nile Virus.
SARS
57
Movement of a large number of organized tourists to popular holiday destinations for recreational purposes.
Mass tourism
58
The continued popularity of rail travel and the emergence of the automobile presented additional milestone in the _______________________
development of tourism
59
Transportation companies referred to as _____
AME
60
Public Transport referred to as ____
BRE
61
Stimulating sales through the dissemination of information. It means trying to encourage actual and potential customers to travel.
Tourism Promotion
62
The set of assets and services that are organized around one or more attractions in order to meet the needs of visitors.
Product
63
These are the "raw materials" of the tourism product and as such are part of the territory where the business is located.
An attraction
64
They consist of the natural and cultural resources, places and events that, by their characteristics or location in a context, awaken the visitors interest and motivate his/her action.
An attraction.
65
Refer to the infrastructure, equipment and services that make the tourism activity possible: the tourist enjoys the attractions and does so in a safe environment.
Facilities and Services
66
This facilitates visitors to access to the tourist destinations, including infrastructure, transport and communication services.
Accessibility
67
designed to increase the income in the sector.
Tourism Product Development
68
Involves implementation of a comprehensive plan of action that will guide towards dealing with estimated increase in business over the short, medium and long terms.
Tourism Product Development
69
Consider the needs and interests of all stakeholders in the tourism system: local/ rural community, entrepreneurs, investors, governments, tourists and other stakeholders.
Tourism Product Development
70
aims at long-term sustainable development by the execution of a number of strategies.
Tourism Product Development
71
These strategies bring into focus a generic idea to increase competitiveness, build an inclusive industry by promoting closer integration of people and develop and maintain the environment.
Tourism Product Development
72
In relation to the marketing mix, place refers to how an organization will distribute the product or service to the end user or consumer.
Place
73
Must be distributed at the right place at the right time.
Place
74
Efficient and effective distribution is important if the organization is to meet its overall marketing objectives.
Place
75
If a business underestimates demand and consumers cannot purchase products because of it, profitability will be affected.
Place
76
Distribution is the process by which the tourism product is circulated through travel channels and agents that are in direct and indirect contact with tourists.
Place
77
The value that the consumer and provider establish to enable an exchange.
Price
78
For consumers, they are willing to pay equals the expected satisfactory experience.
Price
79
On the other side, the provider seeks to cover his production costs and obtain the desired benefits.
Price
80
the business’s internal costs （to which expected benefits are added）
Price
81
the satisfaction expected by the consumer and the maximum price he/she is willing to pay.
Price
82
Competition among providers (which is ultimately determined by the previous two)
Price
83
The process （set of means and actions） designed to inform potential visitors about the tourism product offered, sharing with them its most attractive and innovative attributes.
Promotion
84
It is usually integrated with distribution and implies communication activities, including advertising.
Promotion
85
it is worth stressing that the mechanism called “word of mouth” remains the main method of ________
Promotion
86
Along with the loyalty of customers, the “unstructured” means are the most affordable, offering higher yields for small businesses at a lower cost.
Promotion
87
“Invest in quality and save on advertising” is definitely the motto.
Promotion
88
On the other hand, it is important to remember that an increasing proportion of the so-called new tourists are independent tourists who organize their own trips thanks to the wide availability of information.
Promotion
89
The last P, people play a vital role in effective marketing.
People
90
They represent the actual service one is marketing and are also a critical factor in service business.
People
91
Most tourists can think of a situation where the personal service offered by individuals has made or tainted a tour, vacation or restaurant meal.
People
92
people buy from people and people buy a service that they like, so the attitude and skills of all staff constitute the main aspect of the brand and define the service quality.
People
93
well-being is a crucial starting point to ensure best quality services.
People
94
Issues related to decent work, social dialogue, occupational safety and health, human resource development and vocational training are key to enhance the potential contribution of people to the “brand” or, in other words, to the tourism experience as part of the “marketing mix”.
People
95
Is more important during the early stages of the product life cycle when owners of new resorts and other attractions will seek promotional outlets to inform the public of the facilities and amenities that would make their vacation experience worthwhile.
Informative Promotion
96
Is used when an attraction is in its early stages of growth, so its owners put very much promotional efforts in devising persuasive messages and sending them through several channels.
Persuasive Promotion
97
Is important upon reaching a mature stage.
Reminder
98
Owners will then remind people of their positive experiences.
Reminder
99
These reminder messages serve to jog the memory and keep the product in the public.
Reminder
100
The relationship between the goals of promotion and the buying process of the traveler is explained in figure.
Promotion and Traveler’s Buying Process
101
To achieve the goal of behavior modification the three types of promotion described above are used.
Promotion and Traveler’s Buying Process
102
Informative is important to the tourist at the attention and comprehension stages of the buying process.
Promotion and Traveler’s Buying Process
103
Persuasive promotion tries to change attitudes, develop intentions to buy and then initiate the purchase.
Promotion and Traveler’s Buying Process
104
Reminder promotion is used after the purchase has been made
Promotion and Traveler’s Buying Process
105
Is important to the tourist at the attention and comprehension stages of the buying process.
Informative
106
Tries to change attitudes, develop intentions to buy and then initiate the purchase.
Persuasive
107
Is used after the purchase has been made
Reminder
108
are most effective at the earlier buying process stages （attention and comprehension）.
Informative Promotion
109
work better at intermediate buying process stages (attitude, intention and purchase).
Persuasive Promotion
110
are most effective after the first visit or use.
Reminder Promotion
111
Total process which includes all elements from production ad product improvement to the final exchange of a product or service for something of value whereas promotion is one of the major elements in the marketing mix.
Marketing
112
Is one of the major tools used in marketing a tourist product.
Promotion
113
It is the responsibility of people involved in ______ to devise methods of communication that will make the greatest number of potential consumers aware of their product.
promotion
114
determines the objectives or goals the organization should strive to accomplish and the plan of action to attain these goals.
Promotional Planning
115
(destination/organization)
Sender
116
(Audience)
Target Market
117
A common theme is necessary in establishing a market target.
Target Market
118
chosen for the advertisement follows the goals and objectives of the promotion plan.
The message
119
It should be understandable, distinctive and believable.
The message
120
It is promoted in various ways to make it visible until it becomes very familiar to potential customers.
The message
121
Its purpose is to create an awareness of the attraction.
The message
122
are the tools that convey the message to the customers.
Promotion Mix
123
any form of paid for, non-personal presentation and promotion of ideas, products or services by a specific sponsor using some forms of mass media.
Advertising
124
an oral presentation to one or more prospective customers on a face-face basis.
Personal Selling
125
activities, other than advertising and personal selling, that stimulate a purchase.
Sales Promotion
126
the presentation of ideas, goods or services about an organization using mass media, unlike advertising it is not paid for. It is designed to create favorable image of the product, or service or business units
Public Relations
