Tourism Case Study: Jamaica Flashcards
How many stopover tourists visited Jamaica in 2011?
1.9 million
What activities are available in Jamaica and where?
Beaches and water sports-Montego Bay Deep sea fishing-Port Antonio Caves-cockpit county Golf courses-Kingston Town Historic plantation houses-Port Maria Bird sanctuaries, Botanic Gardens-inland National Park-Blue Mountains
Benefits of tourism in Jamaica
Brings money to Jamaica (20% GDP), 2012-tourism contribution to GDP was $1.3 billion
Provides employment-220,000 Jamaicans work in tourism
Tourists spend money in bars, restaurants, and other local businesses so it has a positive multiplier effect
Where is Jamaica located?
Jamaica is an island in the Caribbean Sea within the Tropics. It is located close to other major islands such as Cuba.
Negative impacts of tourism on Jamaica
Seasonal jobs mean that people are put off during off season (25%)-can have an adverse effect on standard of living
TNCs such as Thomas Cook organise holidays so they make the most of the money which leaves Jamaica
Low paid wages for locals
Cultural pollution/dilution-sex tourism and drugs
Land for the hotels is taken away from farmers
Puts pressure on resources like water
Facilities cannot be afforded by locals
How is Jamaica attempting to deal with its problems?
Jamaica is branching tourism out into community tourism were tourists stay with locals in their homes, directly benefitting locals, and ecotourism, in the inland area of the Blue Mountains with low densities and tourist lodges
Ecotourist lodges along the coastline. The features of these lodges include an approach to low or zero waste, solar panels to produce power, very low visitor numbers (many resorts have less than 16 lodges or huts) and recycling of water.
Great Huts Resort near Boston Beach has some of these features and also offers educational tours of its local area.
