Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing > Tourism > Flashcards

Tourism Flashcards

1
Q

Beginning of tourism

A

attraction of visitors to pyramids in 2700 BC, olympics beginnings in 776 BC, phoenicians cruise mediterranean, chinese sacred sites

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Original motives for travel

A

religion or health and well being

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Religious motives

A

traditions of christianity (seeing jesus birthplace) and islam (mecca pilgrimage)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Health and wellbeing motives

A

improving health and well being for those who could afford (upper class). such as traveling to sea side for saltwater dipping

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

18th Century development of tourism

A

europeans visiting romantic and fascinating sites - learning history, architecture and literature. Thomas Cook organised travel

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Industrial revolution

A

industrial economy provided more transport options and pushed people out of cities

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Why tourism matters

A

10% of global GDP, 1/10 jobs, exports

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

tourism definition

A

people traveling and staying in places outside their usual environment for no more than 1 year

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Tourism dimensions

A

place, purpose, duration

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Tourism system

A

tourists generating region >
(returning) (transit) (departing)
<Tourist destination region

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Tourism environment

A

physical, social cultural, economic, political, technological

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Physical environment

A

built facilities and structures and natural

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q
A
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Social cultural environment

A

features in a destination

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Economic environment

A

ability to travel (time and money)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Political and technological environment

A

provide accessibility and availability to travellers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Tourism system overview

A

geographic regions, macro-environment, tourists, travel and tourism industry

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Components of travel and tourism

A

transportation, accomodation, attractions, events, amenities/infrastructure, administration, marketing and promotion

18
Q

Tourist classifications

A

domestic, inbound and outbound (international)

19
Q

Dometic tourism

A

travel within own country of residence.

20
Q

Nature of domestic tourism

A

familiar to travellers, low marketing cost, consistent needs, simple itineraries, no cultural barriers, easy market, consistent systems

21
Q

Inbound tourism

A

non resident traveling to and within a reference country (destination)

22
Q

Outbound tourism

A

resident visitor traveling outside own country

23
Q

International tourism

A

inbound + outbound

24
Q

Nature of international tourism

A

unfamiliar, higher marketing cost, varied needs, complex itineraries, cultural barriers, varied distribution system and long term investment

25
Q

Traveller motivations

A

push and pull

26
Q

Push motivation

A

person specific motives: escape, relaxation, novelty, knowledge seeking, socialisation

27
Q

Pull motivation

A

destination inherent factors: attractions, activities, climate, culture

28
Q

Types of tourists

A

allocentric (venturer, near venturer), mid centric (centric venturer, centric dependible), psychocentric (near dependable, dependable)

29
Q

Allocentric tourists

A

take risks, not afraid, love exploring, independant, adventurers

30
Q

Mid centric tourists

A

majority of people - love exploring but also love home. combination of pre booked and self organised

31
Q

Psychocentric tourists

A

enjoy familiarity, packages, want catering, preference to known brands, regular and repetitive

32
Q

Tourism marketing

A

exchange and co creation of value between host and tourist through systems in geographical spaces

33
Q

Hosts

A

businesses, policy makers, host communities

34
Q

Geographical spaces

A

destinations, transits, regions, tourism generating regions

35
Q

Destination marketing

A

promoting individual/collective experiences to visitors consistent with offer - regional or nationwide

36
Q

DMO

A

destination marketing organisation

37
Q

Destination image

A

sum of perceptions of destination subjective to individual: key marketing metric

38
Q

Key marketing metrics of destination image

A

decision to visit, satisfaction, loyalty

39
Q

Tourism NZ

A

100% Pure. key part of NZ. 90% visitors satisfied. nature pull motive. high value

40
Q

High quality visitors

A

give back more than they take - sustainable and culturally respectful

41
Q

Nature of tourism

A

intangible, role of people, variable service, perishable/seasonal, shared experience

42
Q

Tourist journey

A

pre trip (dreaming, planning, booking), on trip (experiencing), post trip (sharing)

Marketing (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions