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Marketing > Place > Flashcards

Place Flashcards

1
Q

Supply chain

A

system of efficient and effective product making and getting to end users

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2
Q

Supply chain management

A

identifying customer needs, responding accordingly by organising supply chain

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3
Q

Logistics system

A

actual distribution from producer to end user

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4
Q

Inbound logistics

A

raw materials from supplier to company

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5
Q

Outbound logistics

A

products to customer

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6
Q

Reverse logistics

A

making product life circular, retrieving products back to go back up supply chain and be reused

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7
Q

Marketing logisitcs

A

tasks involved in physical flow of materials and final goods from origin to consumption. meet customer requirements at profit

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8
Q

Supply chain example

A

raw material - parts suppliers - manufacturer - retailer - consumer

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9
Q

Marketing channel

A

downstream activities of supply chain from manufacturer to consumer

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10
Q

Effective channels consider

A

time, place, possession, form utilities and exchange efficiencies

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11
Q

Channel management

A

efficient supply chain and meeting customer expectations

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12
Q

Marketing intermediaries

A

distribution channel between producer and end user, added for efficiency

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13
Q

Advantages of using intermediaries

A

manufacturers can focus on what they’re good at and earn better return, makes channel more efficient, match supply and demand, accessibility for consumer

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14
Q

Disadvantages of using intermediaries

A

giving up control

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15
Q

Marketing channel function

A

gather/distribute info, communicate, exchange, physical distribution, financing, risk taking

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16
Q

Critical roles for intermediaries

A

sales specialists for suppliers and purchasing agents for customers

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17
Q

Key channel strategies

A

select effective distribution channel with most appropriate intensity and the degree of integration

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18
Q

Channel levels

A

layer of intermediaries indicate channel length - direct or indirect

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19
Q

Direct distribution

A

no intermediaries

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20
Q

Indirect distribution

A

one or more intermediaries

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21
Q

Multi channel systems

A

single firm with multiple marketing channels to reach more segments - careful not to offend existing channel

22
Q

Selecting marketing channels

A

depends on organisation, competition, environment, intermediary characterstics, product attributes

23
Q

Distribution intensity

A

number of intermediaries at each level. exclusive, selective or intensive

24
Q

Exclusive intermediaries

A

only one intermediary in particular location

25
Q

Intensive intermediaries

A

as many retailers/wholesalers willing to stock products (FMCG), high availability for consumer but more competition

26
Q

Selective intermediaries

A

selling only to those who give product special attention

27
Q

Conventional marketing channel

A

consists of one or more independent producers, wholesalers, and retailers. each separate business seeking to max own profit

28
Q

Channel integration

A

helps make system work as a whole. Vertical or horizontal

29
Q

Verticle channel integration

A

combining stages/levels of marketing channel under one management

30
Q

Horizontal channel integration

A

combing organisations at same level of operation under one management

31
Q

Vertical marketing systems

A

contractual, corporate, administered size and power

32
Q

Contractual marketing system

A

franchise orgs, retailer cooperatives, wholesaler sponsored voluntary chains

33
Q

Administered channel leadership

A

channel captains lead marketing channel or channel power which influences others’ goals

34
Q

Franchising

A

one party (franchiser) licenses business model to another party

35
Q

Channel cooperation

A

speed up inventory, improve customer service, cut cost, vital for success, increase trust, improve overall

36
Q

Channel conflict

A

self interest interfere with overall system resulting in frustration and full channel conflict. increases with distribution intensity

37
Q

Retailing

A

activities involved in selling goods to final consumer

38
Q

Retailers

A

connect brands and consumers together

39
Q

Retailers classified by

A

amount of service offered, product line sold, relative price charged, organisation

40
Q

Major store retailer types

A

specialty, department, supermarket, convenience, discount, mass, off-price, superstores

41
Q

Retailer marketing decisions

A

strategy, mix and creating value

42
Q

Retailer strategy

A

retail segmentation and targeting, store differentiation and positioning

43
Q

Retail marketing mix

A

product/service assortment, retail price, promotion, placement (store and products), people, processes, physical evidence

44
Q

Strategic issues in retailing

A

store image and atmosphere. attracts customers and establishes positioning. Webrooming, showrooming, boomerooming

45
Q

Webrooming

A

consumer researches online before going in store

46
Q

Showrooming

A

consumer goes instore then buys online

47
Q

Boomerooming

A

research online, try in store then buy online

48
Q

Challenges to retailers

A

consumers want individualisation, technology integration, power shift to customers

49
Q

Omni-channel retailing

A

seamless cross channel buying for consumers: in store, online and mobile shopping

50
Q

Future of retailing

A

new formatting, technology, retail design

Marketing (6 decks)

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