Place

Question 1

Supply chain

Answer 1

system of efficient and effective product making and getting to end users

Question 2

Supply chain management

Answer 2

identifying customer needs, responding accordingly by organising supply chain

Question 3

Logistics system

Answer 3

actual distribution from producer to end user

Question 4

Inbound logistics

Answer 4

raw materials from supplier to company

Question 5

Outbound logistics

Answer 5

products to customer

Question 6

Reverse logistics

Answer 6

making product life circular, retrieving products back to go back up supply chain and be reused

Question 7

Marketing logisitcs

Answer 7

tasks involved in physical flow of materials and final goods from origin to consumption. meet customer requirements at profit

Question 8

Supply chain example

Answer 8

raw material - parts suppliers - manufacturer - retailer - consumer

Question 9

Marketing channel

Answer 9

downstream activities of supply chain from manufacturer to consumer

Question 10

Effective channels consider

Answer 10

time, place, possession, form utilities and exchange efficiencies

Question 11

Channel management

Answer 11

efficient supply chain and meeting customer expectations

Question 12

Marketing intermediaries

Answer 12

distribution channel between producer and end user, added for efficiency

Question 13

Advantages of using intermediaries

Answer 13

manufacturers can focus on what they’re good at and earn better return, makes channel more efficient, match supply and demand, accessibility for consumer

Question 14

Disadvantages of using intermediaries

Answer 14

giving up control

Question 15

Marketing channel function

Answer 15

gather/distribute info, communicate, exchange, physical distribution, financing, risk taking

Question 16

Critical roles for intermediaries

Answer 16

sales specialists for suppliers and purchasing agents for customers

Question 17

Key channel strategies

Answer 17

select effective distribution channel with most appropriate intensity and the degree of integration

Question 18

Channel levels

Answer 18

layer of intermediaries indicate channel length - direct or indirect

Question 19

Direct distribution

Answer 19

no intermediaries

Question 20

Indirect distribution

Answer 20

one or more intermediaries

Question 21

Multi channel systems

Answer 21

single firm with multiple marketing channels to reach more segments - careful not to offend existing channel

Question 22

Selecting marketing channels

Answer 22

depends on organisation, competition, environment, intermediary characterstics, product attributes

Question 23

Distribution intensity

Answer 23

number of intermediaries at each level. exclusive, selective or intensive

Question 24

Exclusive intermediaries

Answer 24

only one intermediary in particular location

Question 25

Intensive intermediaries

Answer 25

as many retailers/wholesalers willing to stock products (FMCG), high availability for consumer but more competition

Question 26

Selective intermediaries

Answer 26

selling only to those who give product special attention

Question 27

Conventional marketing channel

Answer 27

consists of one or more independent producers, wholesalers, and retailers. each separate business seeking to max own profit

Question 28

Channel integration

Answer 28

helps make system work as a whole. Vertical or horizontal

Question 29

Verticle channel integration

Answer 29

combining stages/levels of marketing channel under one management

Question 30

Horizontal channel integration

Answer 30

combing organisations at same level of operation under one management

Question 31

Vertical marketing systems

Answer 31

contractual, corporate, administered size and power

Question 32

Contractual marketing system

Answer 32

franchise orgs, retailer cooperatives, wholesaler sponsored voluntary chains

Question 33

Administered channel leadership

Answer 33

channel captains lead marketing channel or channel power which influences others' goals

Question 34

Franchising

Answer 34

one party (franchiser) licenses business model to another party

Question 35

Channel cooperation

Answer 35

speed up inventory, improve customer service, cut cost, vital for success, increase trust, improve overall

Question 36

Channel conflict

Answer 36

self interest interfere with overall system resulting in frustration and full channel conflict. increases with distribution intensity

Question 37

Retailing

Answer 37

activities involved in selling goods to final consumer

Question 38

Retailers

Answer 38

connect brands and consumers together

Question 39

Retailers classified by

Answer 39

amount of service offered, product line sold, relative price charged, organisation

Question 40

Major store retailer types

Answer 40

specialty, department, supermarket, convenience, discount, mass, off-price, superstores

Question 41

Retailer marketing decisions

Answer 41

strategy, mix and creating value

Question 42

Retailer strategy

Answer 42

retail segmentation and targeting, store differentiation and positioning

Question 43

Retail marketing mix

Answer 43

product/service assortment, retail price, promotion, placement (store and products), people, processes, physical evidence

Question 44

Strategic issues in retailing

Answer 44

store image and atmosphere. attracts customers and establishes positioning. Webrooming, showrooming, boomerooming

Question 45

Webrooming

Answer 45

consumer researches online before going in store

Question 46

Showrooming

Answer 46

consumer goes instore then buys online

Question 47

Boomerooming

Answer 47

research online, try in store then buy online

Question 48

Challenges to retailers

Answer 48

consumers want individualisation, technology integration, power shift to customers

Question 49

Omni-channel retailing

Answer 49

seamless cross channel buying for consumers: in store, online and mobile shopping

Question 50

Future of retailing

Answer 50

new formatting, technology, retail design