Topic 6 Globalisation And The Media Flashcards
Define globalisation
The increased interconnectedness I areas such as economics, buisness, politics and culture.
Basically everything is more connected.
Globalists argue the process of globalisation is occurring. How can they be divided?
Hyper globalists- see globalisation as a good thing
Pessimistic globalists - see globalisation as damaging
Who says we now live in a global village? Why?
McLuhan says electronic media has collapsed spacial barriers in communication.
We can now interact with each other instantaneously so the world has shrinked into a global village
What is popular culture?
Culture enjoyed the ordinary people. Such as TV soaps. It’s often highly commercialised, involving mass-produced standardised products.
Why is popular culture looked down upon. What is it referred to as?
People consider it to contain trivial content which lacks artistic value.
It is referred to as low culture suggesting its media of an inferior quality.
What is high culture?
Something set apart from everyday life which requires respect and provides lasting value. Such as fine art, ballet, opera.
You could link this to cultural capital from education.
How do postmodernists think the difference between high and popular culture are blurring? (Theorist)
The Global reach of the media has made products available for everyone. High media is no longer restricted to the elites.
Giddens points out that forms of Media such as video games bring together art, architecture, classical music and acting which are all individually considered high media into one cohesive popular culture product.
Evaluation/criticise Giddens view that high and popular culture has been blended. (Theorist)
Stranati rejects Giddens saying there is no single mass culture, people aren’t passive, there is a diverse range of cultures for people to choose from.
No one person consumes all of popular culture.
How has globalisation affected local cultures worldwide?
Globalisation erodes local cultures by promoting a uniform culture. Creating cultural homogenisation where diverse cultures become more similar.
How does the Global media the ideology of western capitalist society (theorist)
Sklair the media, largely American based, blurs the difference between information and promotion of products.
The media promotes an idealistic consumerist western lifestyle. ‘The cultural-ideology of consumerism’
As western companies such as Google and Microsoft dominated the growth of global media through the Internet.
What is cultural and media imperialism. Provide a theorist who develops it.
The unequal power dynamic between countries in terms of media Ownership.
Fenton points out that the word ‘global’ rarely means ‘universal’ and disguises how dominant western media is over other cultures.
He uses the term “cocacolonisation” as american media undermines and ‘takes over’ local cultures.
Some argue globalisation has improved culture. Why do they say this? (Theorist)
Tomlinson argues globalisation does not involve the west imposing it’s media but that there’s a hybridisation where people draw from both local and western culture.
How does the new media prevent media imperialism?
Youtube and twitter enables people to distribute their own media products. Generating their own popular culture rather than being passive puppets to western media conglomerates.
Hyperreality is reality that us corrupted, distorted and produced by the media.
Who talks about this? What example does he give?
Baudrillard media replaces reality. For example media coverage of war eliminates death and instead makes it seem like a spectical like a movie or video game.
How does globalisation produce hyperrealities according to Baudrillard?
Via the Global Internet the media presents simulacra - artificial reproductions of real events which are simultaneously viewed around the world.
Making these media created hyperrealities the normal reality everyone engages with.
