Topic 3 Flashcards
What does Cohen argue about media portrayals of youth?
Young people are scapegoated in moral panics to create unity by labeling them as a threat.
What did Cuddy & Fiske find about elderly representation in US media?
Only 1.5% of TV characters were elderly, often shown as figures of fun with cognitive decline.
How are older people depicted in UK sitcoms according to Biggs?
Often shown as forgetful and incompetent.
Why do some advertisers avoid using older models, according to Szmigin & Carrigan?
They fear alienating younger audiences.
How are older adults represented in advertisements?
They fear alienating younger audiences.
How are older adults represented in advertisements?
Positively, as active and healthy, enjoying a “golden age.”
What did older viewers think about their representation on TV?
They felt stereotyped and underrepresented.
What does Jones argue about media representations of class?
The media promotes middle-class values as the norm.
How does Lawler link media representation to class identity?
‘Taste’ in consumer goods is used to signal class identity.
How does the media portray poverty?
As a marginal issue, rarely reported unless made ‘newsworthy.’
How does US TV depict the working class?
As buffoons—immature, irresponsible, and incompetent.
How does the media frame poverty?
As the result of individual moral failings rather than structural inequalities.
What is Curran & Seaton’s view on new media?
It provides more choice and challenges negative stereotypes.
How are African Caribbeans represented in media? (Theorist)
More common in entertainment but absent from serious roles. (Malik)
How does TV present black and Asian people? (GMG)
More likely in supporting roles or children’s TV, not in prime-time.
How did Hall et al. analyze the media’s portrayal of black crime?
The ‘black mugger’ stereotype was used to create moral panic and distract from social issues.
What did Hargrave find about ethnic minority concerns?
Asians felt they were lumped together and stereotyped.
What did Watson find about moral panics in the media?
‘Gangsta rap’ was linked to gun crime, reinforcing stereotypes.
