Topic 5 and 6 Vocabulary Flashcards
B2B
Business that sells products or provides services to other businesses.
B2C
Business that sells products or provides services to the end-user consumers.
C2C
Consumer to consumer transactions
Digital marketing
Refers to all online advertising of goods and services
E-Commerce
is the buying and selling of goods and services, over the internet.
Geo-targeting
A method of detecting a website visitor’s location to serve location-based content or advertisements.
Keyword
Advertisements targeted based on a user’s query, search.
Mobile Commerce
Any commercial transactions that take place via apps or mobile sites.
Omni Channel
Is an approach to sales, marketing and customer support that seeks to provide customers with a seamless and unified brand experience, regardless of which channel they use.
Search engine (SEO)
A program that indexes websites, then attempts to match relevant websites to a users search requests.
Attribute
Characteristic, describing an entity.
Big Data
Refers to large and diverse sets of data that grow at ever increasing rates of speed. Big data is a field of study to systematically extract and analyze data sets that are too large or complex to be dealt with by traditional software.
Cardinality
Describes one of the type of relationship: one to one, one to many, many to many
Data Management
is a set of processes established by a company for data that includes acquiring, validating, storing, protecting, and processing. needed to ensure data is accessible, reliable, and timely.
Entity
A single thing, person, place, or object.
Field
Represents each category of data contained in a record.
Master Data Management (MDM)
is the process used to manage, centralize, organize, categorize, localize, synchronize, and share data according to the enterprise’s policies and / or strategies. When properly done, it streamlines data sharing among personnel, departments, and systems.
Entity Relationship Diagram
is a type of flowchart that illustrates how “entities” such as people, objects, or concepts relate to each other within a process or system.
Database Management System (DBMS)
A software system that is used to create and manage databases. They provide users and programmers with a systematic way to create, retrieve, update and manage data.
Record
Group of related items
Relational Databases
Software designed to model data in tables. In a relational database, each row in the table is a record with a unique ID called the primary key. The columns of the table hold attributes of the data. Relational databases are designed to handle vast amounts of data by enterprise applications
Object Orientated Databases
The data is represented and stored in the form of objects. Object databases are commonly used in applications that require high performance and calculations. They are designed to handle videos, music, 3D modeling, engineering, drawings, and images.
Table
A collection of related data consisting of columns and rows
