Topic 2A: Data and Presenting Information Flashcards

1
Q

What is primary data?

A

This is data this is collected for a specific purpose

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2
Q

What is secondary data?

A

This is data which has been collected elsewhere for some other purpose but can still be used or adapted for the survey that is being done

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3
Q

What is numerical data

A

This is data expressed in numbers which can be discrete or continuous

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4
Q

What is machine/sensor data?

A

This is data that comes from the output of devices hat detect input from their surroundings

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5
Q

What is transactional data?

A

This is data that comes from the transactions of an organisation

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6
Q

What is human/social data?

A

This is data from humans and is often not numerical. This kind of data sometimes includes data about the social media user such as their location. Can be more difficult for data analysis software to handle

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7
Q

What are the different sources and costs of data?

A

Machine/sensor data
Transactional data
Human/social data

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8
Q

What are examples of machine/sensor data?

A

Wearables such as fitness trackers

Smartphones
Temperature sensors

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9
Q

What are examples of transactional dataa?

A

Sales orders
Purchase orders
Returns

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10
Q

What are examples of human/social data?

A

Customer queries
Handwritten letters
Focus group feedback
Social media posts

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11
Q

What are the different financial sources of information (internal)? (6)

A
  • Financial accounting records
  • Payroll and HR information
  • Production information
  • Time sheets
  • Published accounts
  • Historical records
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12
Q

What are the different types of information costs?

A

The costs to an organisation can be divided into:

direct data capture costs
Process costs
Indirect costs of internal information

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13
Q

What are examples of direct data capture costs?

A

Use of barcoding and scanners
Use of OCR (OPTICAL character recognition) - to capture data from printed documents
Use of ICR (Intelligent character recognition -to capture data from handwritten documents)
Use of RFID to identify locate and to track

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14
Q

What are examples of process costs ?

A

Payroll department time spent processing and analysing personell costs

Time for personnel to input data onto the management information system

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15
Q

What are the indirect costs of producing information?

A

Information collected but not needed

Information stored long after needed

Information spread more widely than needed

Collection of information by more than one method

Duplication of information

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16
Q

What are the external sources of information (external)?

A

Market research
Interviews
Postal questionnaires
Data from governments such as statistics

17
Q

What is the essence of government data

A

Official statistics are supplied by many governments. For example the official statistics are supplied by the ONS

18
Q

What is the essence of banks information?

A

Data on banks, the money supply and government borrowing

19
Q

What is the essence of trade journals?

A

Data on industry averages, competitors products and developments in the industry.

20
Q

What is the essence of financial newspapers?

A

Detailed business data e.g. in the FT, wSJ SBT

21
Q

What is the essence of the internet as a source of information?

A

A global network that is a global network connecting millions of computers

21
Q
A