Topic 2: Marketing Flashcards
1
Q
Role: Strategic role
A
~null~
2
Q
Role: Interdepence
A
~null~
3
Q
Role: Approaches
A
- Production
- Selling
4
Q
Role: Types of markets
A
- Marketing
- Resource
- Industrial
- Intermediate
- Mass
- Consumer
- Niche
5
Q
Influences: Factors influencing customer choice
A
- Psychological
- Sociocultural
- Economic
- Government
6
Q
Influences: Consumer Laws
A
- Deceptive + Misleading advertising
- Price discrimination
- Implied conditions
- Warranties
7
Q
Influences: Ethical + Legal aspects
A
- Truth, accuracy and good taste in advertising
- Products may damage health
- Engaging in fair competition
- Sugging
8
Q
Processes: Sit. Analysis
A
- SWOT
- Product Life Cycle
9
Q
Processes: Market Research
A
- Primary data
- Secondary data
- Data analysis + interpretation
10
Q
Processes: Establish Market Objectives
A
- SMART
- Align to business objectives
11
Q
Processes: Identify Target Markets
A
~null~
12
Q
Processes: Marketing Strat.
A
- 4 P’s
– Price, place, promotion and product
13
Q
Processes: Implementation, Mon. and controlling
A
~null~
14
Q
Strategies: Place
A
- Distribution channels
- Channel choice
– Intensive, selective, exclusive - Physical distribution issues
– Transport, warehousing, inventory
15
Q
Strategies: E Marketing
A
~null~
16
Q
Strategies: Market Segmentation
A
- Psychographic
- Geographic
- Demographic
- Behavioural
16
Q
Strategies: Market Segmentation
A
- Psychographic
- Geographic
- Demographic
- Behavioural
17
Q
Strategies: Positioning
A
~null~
18
Q
Strategies: Differentiation
A
- Service
- Product
19
Q
Strategies: Pricing
A
- Cost
- Market
- Competition
- Skimming
- Penetration
- Loss leaders
- Price points
20
Q
Strategies: Product
A
~null~
21
Q
Strategies: Promotion
A
- The promotion mix
- The communication process
22
Q
Strategies: People, processes, and physical evidence
A
~null~
23
Q
Strategies: Global Marketing
A
- Global branding
- Standardisation
- Customisation
- Global pricing
- Competitive
- Positioning
