[Topic 2] Ideation Flashcards
What is a good start-up project?
- Market - good revenue
- Idea - simple enough
- Supply - easily sourced out
- Solves a problem
Types of customer needs
- Conscious
- Unconscious
- Unseeded
(Basic) needs based on the customer’s logic, critical thinking, and willpower.
Conscious
(Psychological) Needs that appeal to the customer’s belief, creativity, imagination, intuition, values, emotions, and feelings.
Unconscious
(Self-fulfillment) Needs that achieve the customer’s full potential and creativity.
Unseeded
Technology Readiness Level 1
Basic principles observed
Technology Readiness Level 2
Technology concept formulated
Technology Readiness Level 3
Experimental proof of concept
Technology Readiness Level 4
Technology validated in the lab
Technology Readiness Level 5
Technology validated in the relevant environment
Technology Readiness Level 6
Technology demonstrated in relevant environment
Technology Readiness Level 7
System prototype demonstration in operation environment
Technology Readiness Level 8
System complete and qualified
Technology Readiness Level 9
Actual system proven in operation environment
Project Team Formation (Startup)
- Scrum Master
- Connector
- Maven
Roles of a Scrum Master
- Project management
- Document and scheduling
- Internal communication
- Remove obstacles that affect the team
- Identifies actional items
- Distribute tasks
- Track and document progress
Roles of a connector
The KnowWho Member
Knows the following
1. Customer problem
2. Day in the life of the customer
3. Customer ROI (Return On Investment)
4. Validation of product features/design with customers
Roles of a maven
The KnowHow Member
Knows the following
1. Product specs
2. Development timeline
3. Operations/production requirements
4. Costing
5. IP (Intellectual Property)
Characteristic of a good customer
- Have the ability to pay
- Have the willingness to pay
- Have time
