Topic 2: Environmental Influences

Question 1

Organisation: Environmental influences

Answer 1

Organisations and environment
different environments
internal stakeholders: direct interest, part of the organisation
micro environment external stakeholders, direct interest not part of the organiation
macro environment: indirect environment. influence, no interaction

Question 2

concept of stakeholder

Answer 2

two way traffic
internal and external
stakeholder is not the same as shareholder
stakeholdermanagement

Question 3

Environment: environmental influences

Answer 3

different environments
internal stakeholders direct inerest
external stakeholders: direct interest, not part of the organisation
indirect environment: influence, no interaction

Question 4

the micro environment

Answer 4

customers
suppliers
competitors
government
pressure groups
financers
media
communities

Question 5

customers

Answer 5

most important
target groups

Question 6

suppliers

Answer 6

goods and services from other organisations
making demands on quality, reliability, price level and delivery time
ideal: win win situation
negotiating position as a company may differ according to the number of suppliers in a certain market
supplier network= crucial

Question 7

market analysis serves to

Answer 7

track competitors
analyse the market position of competitors
benchmarking

Question 8

examples of competitors

Answer 8

soft drinks like coca cola vs hoegaarden rosé beer
bpost vs transport companies (dhl)
mercedes vs train
fast food versus healthy food

Question 9

competition

Answer 9

michael porters 5 forces model
size of the market
intensity of competition
low entrance money, low substitution risk

Question 10

government

Answer 10

legislation on environment, labour law, competition

Question 11

Pressure groups

Answer 11

organisations representing the interests of a poarticular group of people
employer organisations
consumer organisations
single issue groups such as greenpeace
trade associations such as fedis
workers organisations - trade unions

Question 12

financers

Answer 12

shareholders except dividend
financial institutions
in case of distrust about the future of the organisation, asset providers may stop lending

Question 13

concept of shareholder activism

Answer 13

Shareholder activists are shareholders of companies who bring about change within or for a corporation.
These changes span a vast range, from environmental concerns to governance to profit distribution to the internal culture and business model of a company.
Shareholder activists typically buy up a minority stake in a company and, subsequently, employ a variety of tactics, from media pressure to litigation threats, to force a conversation and bring about change.

Question 14

media

Answer 14

media play an important role
the media informs about everything
due to technological developments, communication is very fast
media have a major impact on public opinion
anticipate by setting up information or public relation departments
rise of social media, power of general public

Question 15

local communities

Answer 15

taking direct neighbours into account
odour
noise
traffic disruption
employment
open door days

Question 16

stakeholder management

Answer 16

trying to identify all stakeholders in order to develop and maintain relationships with relevant stakeholders