topic 1 - social influence Flashcards
internalisation
when an individual changes both their public and private behaviour and beliefs even when the group isn’t present
identification
when an individual publicly changes their views/behaviour to match the group because they value them
compliance
an individual changes their behaviour in response to a request made by another person
what is an exapmle of internalisation?
an individual lived with a vegan in uni, then also decides to become one beacuse they agreed with their views
what is an example of identification?
an individual became a vegan at uni because all their housemates were, but would eat meat when they went home during the holidays
what is an example of compliance?
an individual says a book they enjoyed was terrible, because everyone else thought it was terrible
informational social influence
(isi)
when a person conforms becausw they belive someone else is right
normative social influence (nsi)
a person conforms in order to be accepted into a group
what is an example of isi?
an individual doesn’t know which bin to put their cup in, so they watch other people first, then copy them.
what is an example of nsi?
dressing like a group of people and saying you like the same things as them with the intention of becoming friends with them
how does group size affect conformity?
conformity increases as the group size increases
how does unanimity affect conformity?
individuals are more likely to conform to group decisions when the rest of the group’s response is unanimous
how does the difficulty of the task affect conformity?
the harder the task, the higher the levels of the conformity
what was the aim of Asch’s study?
to examine the extent to which social pressure from a majority affects conformity
what was the procedure of Asch’s study
Asch used one ps and 7 confederates, and asked them to do a line judgement task.
what were the results of Asch’s study?
the participants agreed with the confederates 36.8% of the time, and 25% of participants never gave a wrong answer
what was the conclusion of Asch’s study?
people conform to the majority because they want to be liked, and they want to be right.
what is the evaluation of Asch’s study?
lacks population validity - all ps were male and from the same age group, ethnocentric, androcentric
used artificial task - low e.v as it can’s be generalised to real life
low temperal validity - 1950’s America was very conservative. just after ww2, people more likely to confom
low ecological validity - took place in a lab, controlled environment
what are situational factors?
external factors that can affect a situation
what was the aim of zimbardo’s study?
to examine whether people conform to social roles
what was the procedure of Zimbardo’s prison study?
24 american men were placed in a mock prison environment, and randomly assigned the role of prisoner or guard.
what was the result of zimbardo’s study?
guards conformed to their roles quickly, and harrassed prisoners . Prisoners also adopted priosoner-like behaviour and were obedient for the most part. Prisoners did start riots, and guards used physical force against them.
what was the conclusion of zimbardo’s study?
the study revealed how people conform to the social roles they’re expected to play, especially if the roles are strongly stereotyped
what is the evaluation of Zimbardo’s study?
lack of ecological validity - prison was set up in the basement of Stanford university, experiment was shorter then a real prison study, influenced by demand characteristics (simply acting)
lack of population validity - male American students, America has an individualist culture