topic 1 operations Flashcards
operations
bus processes in transformation/prod for manufacturing & services sector
manufacturing: turning inputs (raw materials) –>labour & equip –> outputs (semi/finished goods)
services:
* converting inputs (labour, equip) to DELIVER FINAL service
strategic role of operations management
define cost leadership and differentiation
- allocating resources so bus meets customer needs, consider importance of cost leadership & differentiating g/s
- enhance efficiency, productivity, competitiveness
- cost leadership (control costs by streamlining processes, reduce waste, optimise resource use) to offer g/s at competitive prices while maintaining profitability
- differentiation –> comp adv (product quality, innovative features, unique customer experiences)
- resources (materials, labour, equip) utilised eff to maximise output while minimise waste, time, costs
- SCM so inputs sourced ethically, delivered on time, PP –> CUSTOMER SATISFACTION
- flexible & responsive to changes in customer demand, market trends, tech adv –> scale prod, adapt to new prod requirements
- sustainable eg. reduce carbon footprints, minimise waste, eco-friendly materials –> social & enviro responsibilities –> brand reputation
- prod decisions involve MFHR for low cost, high quality to market and generate sales to meet goals
strategic
long term, broad aims affecting OMFH managers each functions contributes to strategic plan of bus
* lvl affects OMFH > length time
general overarching goal of business is to ….. which is usually done by focusing on 2 important aspects of profit….
to maximise profits
- revenue/income
* maximised to bring greatest possible volume of money
* financial and marketing - costs/expenses
* minimised to reduce overall lvl
* not just HR and operations bc all aspects of bus incur costs
profit centres & cost centres
profit centre
* aspects of business directly generate revenue & profits (income)
cost centres
* departments of bus dont directly generate incoem but incur costs eg. operations
diff types of costs
INPUT
*land, resources, interest on investment, leases on machinery
LABOUR
* full, part, casual emp, subcontractors, recruitment & training, redundancy, overtime
PROCESSING
* electricity, machinery maintenance
INVENTORY
* distribution, storage,
QUALITY MANAGEMENT
* quality planning/training, inspection of goods & PP, remediation via. sales returns
cost leadership
aiming to have lowest costs/most price competitive bus in market
* although trading w/ lowest cost, bus need to be profitable –> MINIMISE
balancing betw cost and quality in operations
- standard of materials, labour, speed of equip rises –> product prices ^
- need decide lvl quality –> lvl costs
product differentiation goods vs services
- services dont exist prior demand
TANGIBLE/PERISHABLE
*goods physical dimension can be stored, touched
* services only exist while being performed but effects may endure after completion
CUSTOMISATION
- goods standardised usually
- services customised but may be standardised
- varied according to needs of customers, produced with a market than prod focus
TIME BETW PRODUCTION & CONSUMPTION
- length time betw prod of goods and consumption larger
- prod services & consumption simultaneous
DETERMINE VALUE
- goods value ascertainied via inpute csts (labour cost, metarials, transformation) + margin (profit)
- value subjective depends on market, but ^ w/ service provider’s high skill lvls, (edu, exp)
standardisation
producing g/s homogeneous/identical
* mass produce items in high volume w/ no variety at low cost per unit
* directly related to cost savings from ecos of scale
* services to ensure consistency of quality
product differentiation ways
-
varying the features of the good
* goods have basic form w/ sophisticated options available which carry higher price (eg. cereal with fruit) -
varying product quality
* make low quality, affordable model –> ^ quality (higher price), innovation -
varying any *augmented features
* additional benefits usually for electronics/vehicles (build in gps)F
differentiation of services ways
- assess how much emphasis to place on which aspects of services mix to best meet customer needs with cost leadership
1. varying the amt time spent on a service - eg. delivery in a day
-
varying the lvl expertise of a service
* more specialised, qualifications, experience - developing self-service options, flexibility
* customers look for flexibility in when & wherethey access services
cross branding/strategic alliances
cross branding marketing strat 2/+ brands collab to promote g/s together
* use reputation, consumer base both to create unique value proposition
* enhance brand visibility, market reach eg. partnerships w/ companies
* products differentiated but not from product itself but extenal factor into mix
strategic alliance formal agreeent betw 2/+ companies to collab & pursue material goals while remaining independent
* not mergers/acquisitions bc allow share resources & markets w/o fully integrating their ops
* joint ventures (create new bus entity share ownership)
* enter new markets, innovation, reduce risks, ecos of scale, diversify revenue streams
operations processes for perishable goods need
- high standards of quality, safety, cleanliness at all stages production
- very shot prod time and efficient distribution
- robust packaging and storage processes throughout prod & distribution
what are the operations processes like for non perishable goods?
- durable nature
- manage all aspects quality (sourcing –> prod & distribution)
- inventory management strats
- highly responsive to market demand to minimise waste
intermediate goods
multiple transformations for final product
* gone through 1 set of operational processes and become inputs into further processing
what will a business do if it is not large enough to operate each OMFH?
perform only 1 or 2 functions most competent and hire services of other businesses to perform other areas
marketing
promoting, selling, distributing g/s to consumers by understanding cust needs & pref, create value for them & communicate in way infleunces purchasing decisions
* to connect w/ target market & build LT relations to ^ sales & brand loyalty
* providing g&s at prices market prepared to pay
* highly specialised field looks all aspects buying & selling (eg. psychological)
* maximise sales by analysing why ppl buy, price, product development, promotion & distribution
* product design directly affects operations
market research
understand customer needs, market trends, competitors by collecting & analysing data to identify opps & tailor to meet consuemr demands
finance function
recording & summarising financial transactions into reports to interpret
* income statements determine amt money bus earned after expenses / balance sheets / budgets for decision making witin & outside bus
human resources function
- employment sourcing (acquiring, developing, maintaining, motivation, separating staff
- most important resource
- rely on quality of employees to achieve profit maximisation, growth, increased market share need to recruit and maintain best
- deal with employees and industrial relations
how globalisation affects operations
removal of barriers of trade betw nations, from increasing integration betw national ecos and high transfer of capital, labour, financial resources, tech
- source of market opp from nations
- threat when others apply cost leadership and undercut the market to dominate
- orient practices towards global market to meet needs of global consumers
how tech influences operations
tech is the design, construction, application of innovative methods, machinery on op processes.
* tech enables easier communication
* can be integrated with the admin of operations & range of op processes
how quality expectations influence operations
quality: how well designed, produced & functional goods are and overall deg of competence services
organised & delivered to meet customer demands
* operations must follow minimum standards
* consumers expect high lvl quality –> adapt processes, resources, strats to meet & exceed standards
* design align with customer expectations for design, functionality, performance. –> use high-quality materials, adv tech, or skilled labor.
* rigorous production processes, with strict adherence to standards and quality control checks. Operations must implement systems like Total Quality Management (TQM) or Lean Manufacturing to ensure consistent product quality.
* fail to meet expectations customer dissatisfaction, brand damage, and lose comp adv
quality expectations with goods vs services
GOODS
1. quality of design
* minimise waste, concept, account customer needs & expectations
2. fit for purpose, if easy to use
3. durability
* repaired and maintained easily, warranty claims
SERVICES
1. professionalism of service provider
* cleanliness, layout of facilities
2. reliability of provider
3. lvl customisation
* how well customer needs fulfilled by applied expertise & experience
how cost based competitiion affects operations (define, fixed + variable)
cost based competition from determining breakeven pt and applying strats to create cost adv over competitors
* opps for price increase are limited and reduce costs to maximise profits
* fixed costs not dependent on lvl operatning activities (whether inc/dec/maintain output, unchanged
* variable costs change directly w/ output lvls (labour)
how gvt policies influence operations
affect bus regulation and management of OMFH
* taxation rates, material handling practices, WHS standards*, industry training requirements, industrial relations
how legal regulation affect operations
regulations must be followed otherwise risk penalty
* compliance costs expenses of meeting legal requirements, abiding by laws)
legal regulation relevant laws relating tolabour and environment/public health in transformation process
- WHS using machinery, working conditions giving employees safety training, protective equip
- fair work and anti discrimination laws
- enviro protection (minimise pollution)
- public health (safety standards and fitness for purpose of products)
how enviro sustainability influence operations
business ops should shape around practices that consume resources present w/o compromising access for future gens
* rise in climate change need to integrate LT sustainable resource management
* minimise waste, recycling water, glass, paper, metal
* reducing carbon footprint (amt carbon produced enters enviro from op proc)
3 main aspects of enviro sustainability
- sustainable use of renewable resources
- reduce use of non renewable assets
- applying precautionary principle
* when enviro impacts uncertain, bus appraoch way least enviro impact
how CSR affects operations
open & accountable bus actions based on respect for ppl, community, enviro by doing more than complying with laws & reg
- values financial profitability with social responsibility and enviro sustainability
- manage effects of activities on society/environment to minimsie neg impacts
- need to understand where and how inputs sourced
- shapes processes to minimise enviro damage & waste
- recruitment practices involve diverse employeees, inclusive
triple bottom line
financial profitability, social and enviro impact of bus
diff betw legal compliance and ethical responsibility
legal compliance require bus to follow laws as standards of behaviour whereas ethical responsibility where bus meets legal obligations and further follows intention of law
ethical responsibility
values more than earning max profits, commit beyond expectations to benefit society in present and future
* incur sig costs, lowest necessary compliance costs possible
examples of compliance
- labour law compliance
* min wages, working hrs, leave, on-costs, WHS laws - taxation
* super, taxes on profits
how do business reduce compliance costs
structure operations so diff aspects conducted by outside parties
* outsourcing use outside specialists to undertake 1/+ OMFH
* on/offshore, onshore use domestic bus as outsourcing provider, offshore take activities to provider in another country
offshore outsourcing dis/adv (check)
- takes adv regulatory differences betw nations
- diff compliance requirements allow bus take adv of significant cost savings (lower tax rates, standards of labour, weaker enviro regulations) reduce compliance costs
- ethical issues, 3rd party cn hide so breaches of compliance in other nations can be passed to contractor operating in its local market w/o legal responsibility for bus outsourcing prod
- diffs in language, –> delays, errors, misalign expectations, real time comm diff when operating across time zeons for decision making & responsiveness
- c’s w/ less cybersecurity protections risk sensetive data, diff protect intellectual property if law enforcement weak
how ethical responsibility affects operations
businesses go beyond the law and account broader social and enviro concerns
- manuf ops can have sig international diffs in standards for labour (wages, whs, training)
methodical approach
hwo enviro sustainability affect ops (ethical appraoch to ops)
enviro sustainability balance eco and enviro concerns (resource use and degrading air, water, forests)
- social conscience of responsible bus owners & gvt legislationadopt policies of conservation, recycling, restoration
- evaluate full enviro effects of ops
- growing consumer expectation of ‘clean, green and safe’ products, adopt greenhouse reduction measures, develop LT sustainable strats
- consider establishing enviro management system EMS for methodical approach to enviro impact
how does social responsibility affect ops (ethical approach to ops)
bus’ management of social, enviro, political, human consequences of actions
- expand business
- provide for greater good of society
simultaneously, customers stop buying if learn emp exploited, polluting enviro directly/in via contracting out prod) - customers reward by purchasing more prodcts
- costs money ST but LT enable marketing opps that communicate bus’ virtues driven by social & enviro goals
Internatioanl Labour Organisation (for ethical responsibility)
articulates labour standards to workplaces and employee rights (working women, maternity protection, safe work conditions)
* nations expected to pass laws consistent with international labour standards
what are inputs and common direct inputs?
resources used in the transofrmation (prod) process, some owned others provided by suppliers
- labour
- energy
- raw materials
- capital equip (machinery, tech)
labour’s role as a common direct input in the ops process
mental & physical human effort. * areas of sourcing and supply chain
* maintenance for machinery
* inventory management and control
* wuality processes
* logistics & districution
* production
closely aligned to all apsects of bus ops
energy as a common direct input in ops process
in form of electricity/fuel converted into heat, light, sound
- to bring inputs to bus, transform and distribute to consumer markets
- value adding directly prop to amt energy expended
- recently bus implement energy saving measures to reduce costs and GH emissions to pursue alternative energy sources
raw materials
- for manufactured goods: wood, unprocessed agricultural produce, natural resources (minerals, fossil fuels, water)
- sourced through the supply chain, bus determine volume required against lvl demand for partly/finished goods
- sometimes partly processed/intermediate materials as inputs eg. cotton –> cloth
machinery and tech as common direct inputs in ops process
- enable transofmration processes
- machinery processes raw materials, design, make products
- integrate with tech to perform complex tasks quick
- capital-labour substitution machinery & tech replace workers but period retraining to acquire skills to use new tech
transformed resources
inputs converted in ops process
* materials
* info
* customers
materials as transfromed resources
basic elements used in PP with 2 types
raw materials
* essential substances in unprocessed, natural state from mines, forests, oceans, recycled waste
intermediate goods
* unfinished goods undergo further processing
* already transformed but still inputs
info as transfroemd resource
knowledge gained from research, investigation for increased understanding
* value relies on ability to influence behaviour/decision making
* come from INTERNAL/EXTERNAL sources
* transformed resource when used to be understood/analysed > compiledex
external vs internal info
internal info
* comes from w/n bus & gathered from internal sources (financial reports & key performance indicatoRS KPI eg. inventory turnover rates)
* customer feedback via analysis of warranty data/social media
* acts as transformed resource when informs and improves process
external info
* info from market, industry stats, ABS
* useful to integrate relevant info into ops process eg. info on new tech influence which machinery purchased and way applied
customers as a transformed process
customer orientation
- transformed when choices shape inputs
- their interaction, feedback, or involvement directly contributes to shaping improving products or operations, undergo changes themselves and add value to the business
- consumer orientation: takes preferences and interests of consumers as starting pt to PP, acts as input and preferences as transformed resource
customer orientation
- needs, preferences, satisfaction of customers prioritized in every aspect of decision-making & operations.
- aligning the company’s g&s, marketing strats, & customer service to delivering value and meeting customer expectations
what should be implemented to track changing consumer preferences?
- implement customer relationship management CRM program: systems to maintain customer contact (customer service, competitiveness, identify changes in consumer tastes)
- improves services, reduce prod costs, customer feedback mroe responsive to preferences
transforming resources + 2 main
- inputs that carry out transformation process, enable change and value adding
-
act on other resources ( transformed resources) to produce the g/s
1. human resources
2. facilities
HR as a transforming resource
- capable workers higher productivity to ops
- determine success in transformation & value adding
- apply their labor, skills, and knowledge to drive processes, manage operations, create value
- emp who coordinate resources (machinery, raw materials, finance to produce g&s
strats to achieve objs with HR as transforming resource and what will they all achieve
- improve skills via training & development
- set perf objs for ind staff
- adhere to WHS standards (morale, productivity, accidents)
- flexible work practices
- open communication & motivation
maximise operational efficiency, bus performance and capacity to achive objs
facilities as a transforming resource
plant (factory/office) and machinery used in ops processes
* whether located in 1/2 large sites/ divide among many smaller sites
* zoning on facilities’ size & location
* arrange machinery, equip and ppl w/n facility
* turning raw materials, or information into final g/s
* plant & machinery selection affects capacity to transform. facilities integrated modern tech and promote (well designed) positive workplace culture for staff –> productivity
transformation for services
transform inputs into intangible products (service effects can be felt) rely on interaction w/ customer
* labour-intensive processes as staff are integral
* service provider applies time, skill, exp assist consumers to improve QOL
influence of volume in transfrmation
how much of a product is made
* volume flexibility: hwo quick transformation process can adjust to inc/decrease demand
* responsiveness to manage lead times (time takes to fulfil order from moment made
* if cant quickly adjust to market demand, overproduce –> waste, ^ inventory costs
* cannot quickly fulfil –> lost sales, competing bus