Tony Chocolony

Question 1

What is Tony Chocolony about

Answer 1

Exist to end slavery in the chocolate industry
Tony’s marketing exisits to realize this mission not the other way arround

Question 2

Underlying problems in cocoa

Answer 2

Living income
Deforrestation
Child labor

Question 3

How do they want to fix this

Answer 3

Trace beans
Pay higher prices
Support strong farmers
Go for the long term
focus on quality and productivity

Question 4

Build a movment by building direct realtions

Answer 4

Free publicity
Free chocolate pop-ups

Question 5

Brand Awareness

Answer 5

Bilboard campage
Murals in cities in belgium

Question 6

Adding categories to increase Brand Awareness

Answer 6

Lanceerde crispy chocoladeballen

Question 7

Calculate what a faramer should earn

Answer 7

Household szie x cost of living
+
Cost of farming =
viable farm size x farm gate price + fairtrade preium + additional premium + co-op premium
+
25% other icome

Question 8

Working with mission allies

Answer 8

Alber heijn
Ben & jerry’s