Session 8

Question 1

The benefit of typical ads

Answer 1

The vast majority of print ads receives only one fixation (200-300 ms)
What happens in first 200 ms?
* Which product category? Typical > Original
* Which brand? Typical = Original

Question 2

Difference between:
< 1 sec
> 3 sec

Answer 2

<1 sec = Low involvement
50% headline
50% pictorial

> 3 = High involvement
25% headline
25% pictorial
25% pack shot
25% body text

Question 3

Burger king add buy from mcdo why

Answer 3

Advertise product category
Increase consumption in same category and has postive spill over effect

Question 4

add for image

Answer 4

Category: DONT FORGET
Brand: Exciting
AD: Exciting

Question 5

Add for awereness

Answer 5

Category: DONT FORGET
Brand: DONT FORGET
AD: Exciting

Question 6

Why are there original ads

Answer 6

Originality icrteases attention and memory
Especially when ads feels familiar

Question 7

Marketing funnel

Answer 7

Awareness
Considiration
Conversion
Loyalty
Advocacy

Question 8

How do they call an experiment

Answer 8

A/B testing
RCT

Question 9

Lift test or A/B test facebook

Answer 9

Lift test is the test if you actaully want to do an A/B test the A/B test they use uses a Alogrithm to find people that will click the links and therefore is not an AB test people are not randomly assinged ot a cat