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MERCA 1.30 > Tipos de investigación de mercados > Flashcards

Tipos de investigación de mercados Flashcards

1
Q

Cualitativa o exploratoria

A

Inicio del proceso, conocer consumidores, encuestas

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2
Q

Cuantitativa o concluyente

A

Más exacta a una muestra grande

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3
Q

Campo

A

Acceso a info de competidores

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4
Q

Gabinete o secundari

A

Acceso a info pública

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5
Q

Puntual

A

A un grupo social

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6
Q

Experimental

A

Evaluar reacción ante comerciales

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MERCA 1.30 (9 decks)

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