Times

Question 1

Who owns TImes

Answer 1

The Times was first published in 1785 and is part of The Times newspaper group which is a subsidiary of News UK. News UK is a British-based, American-owned newspaper publisher, and a subsidiary of the American mass media conglomerate News Corp this is a demonstration of vertical integration

News Corp is a newly formed company that concentrates on newspapers and publishing. The company was formed following a split from News Corporation, a powerful conglomerate with interests in film and broadcasting in addition to newspapers and publishing. The company also produces The Sun newspaper and previously the News of the World, which ceased production following the phone hacking scandal of 2011.​

Question 2

Context

Answer 2

• Released daily
  *Founded in 1785
• Centre-right wing
  The company has demonstrated a predominantly right-wing political allegiance with The Sun newspaper, backing the Conservative government in recent elections. However, The Times has maintained a more neutral stance, particularly in its coverage of the Brexit debate as its readers are comprised of ‘Remainers’ and ‘Leavers’.

Question 3

Readership figures

Answer 3

Ownership: News Uk, a news corp company
Editor: John Witherow
Readership: Mon-Sat 840,000 Daily print
Saturday 1,077,000 print
Circulation: 495,000 print
Cover price: Mon-Fri 1.80 but on Sat 2.00
Subscribers: 400,000 digital and print the times and Sunday times

Question 4

The decline of print newspapers ​

Answer 4

In 2016, The Times and Sunday Times launched a combined website and made the decision to move from a rolling news to an edition-based digital format, updated three times a day to match the reading patterns of their audience more effectively. ​

In 2020, News UK launched Times Radio in an attempt to increase the take-up of digital subscriptions for the newspaper. However, The Times continues to have a higher reach in print sales than online​

The decline hasn’t really affected them much because they have an older audience who are less likely to have drifted online​

Question 5

Funding

Answer 5

Print sales​

Paywall (illusion of quality content)​

Digital subscriptions​

Advertising revenue​

Question 6

Regulation

Answer 6

IPSO is a newspaper run regulatory board. Belonging to a regulatory board shows that newspaper companies understand that they do need control some of the things that they put into the print and their website to remain within (law). For example, they cannot use offensive language​

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This is a regulatory body that maintains press standards but is anti-Leveson in its approach.

Question 7

Decline of print compared to daily mirror

Answer 7

Times:
Dec 2002 = 620,000
Jan 2019 = 417,000
Average -26% decline

DM:
Dec 2002= 2.2 mil
Jan 2019= 560,000
Average -68% decline

Question 8

Advatnages of being vertically intergrated

Answer 8

Run more efficiently
Generate higher profits
Achieve greater control in their markets

Question 9

Audience

Answer 9

Older demographic
More ABC1
National leadership
Male dominated