DM Flashcards
Product context
The Daily Mirror is a British daily national tabloid newspaper. Established in 1903, it is aimed at predominantly working class readership. It follows a traditionally left wing political stance.
Ownership: The Daily Mirror is made by a company called reach PLC formerly known as Trinity Mirror.
Reach PLC is a big organization, they produce and publish over one hundred and fifty newspapers example of horizontal integration. Several of which are national. They have diversified by producing and publishing local newspapers.
Horizontal intergration
Reach PLC is horizontally integrated as it buys out other competing companies, absorbing their titles in with their own. They continually buy out other companies for example they bought out the Daily Express.
The Daily Mirror and The Daily Express are both made by Reach PLC and they can share journalist, so if a journalist writes a story for the Daily Express then they can share that story with the Daily Mirror at no extra cost and it means that they can have a story in both of their newspapers
stockholders
Newspapers like the Daily Mirror are also owned by stockholders.
Because of this the company have to protect their reputation, in order to protect the cost of their shares, to keep their stockholders happy. So they have to tread a fine line between having shocking stories, and being engaging and unique as possible. But not creating so much bad publicity for themselves.
Leveson inquiry
The sun, News of the world and other newspapers were involved in the phone hacking scandal. This caused a huge amount of bad publicity and caused the price of shares to go down. News of the world and PCC (the regulator of newspapers) were closed down.
facts and figures daily mirror
Circulation figures
Readership figures
Online viewership figures
Subscription
Circulation figures: 510,000
Readership: 830,000
Unique visitors: 25 million
Subscriptions: 7,800
Why are DM implementing technology convergence
The Daily Mirror’s print circulation has been declining rapidly for a number of years. It’s potentially because its target audience is going online.
Many newspapers have used digital convergence and have moved online. The Daily Mirror’s website is free, they have to be because of their competitors. The Daily Mirror has diversified into online news. Going online helps to appeal to a digital audience and helps to tackle their falling print circulation. They earn money through digital advertisements so it opens up an extra stream of revenue.
Advantages of technology convergence
Newspapers deliver out of date news – on line sites deliver news in real time and are constantly updated compared to newspapers which are printed once a day and content quickly becomes outdated.
Cost – the increasing cover price of newspapers versus information that is free on line, including newspapers’ own websites.
Trust issues – perceived bias in news reports and awareness of and rejection of ‘spin’. ‘Fake news’: newspapers seen as large profit making conglomerates serving the needs of dominant groups in society
Competition from digital media formats – any information the audience wants instantly available and from a range of different sources and viewpoints – including Apps offering personal updates. Search engines enable users to target exactly the types of news they want.
Competition from traditional TV news bulletins – more accessible mediated information ranked by recognisable news values and illustrated by moving images.
Competition from 24 hour rolling news channels – up to date live coverage offering a sense of involvement in events as they happen.
How is the Daily mirror funded
Advertising spaces on their website and their print edition
Cover price 90p
Paid subscriptions online
Daily mirror online betting website
Dating section on their online website which needs to be paid for
Daily mirror target audiences
The target audience for The Daily Mirror are British, working class, males over the age of 35, from a C2DE socioeconomic background with left wing political views.
What are the pleasures and offers
Online betting service, lottery results, gambling on their print edition too
Dating service
The ability to enter competitions and win holidays
Left wing articles that slander right wing politicians
They can play games on the print newspaper such as crossword, sudoku etc
Premium rate phone lines within their print newspaper that people can phone up and get their horoscopes or betting results and gambling tips
Who regulates the news now
IPSO: Make sure the member newspapers and magazines follow the Editors Code. We investigate complaints about printed and online materials that may breach the editors code
They regulate more than 1500 print titles and more than 1,100 online titles including most of the UK’s national newspapers
If the editors code is breached then newspaper company could be fined or be asked to rephrase the article or in extreme cases taken to court
Analysis
“Holiday deals” suggests that it is more for the working class as it’s more affordable
Buzzwords like “exclusive” makes the audience feel more prioritised
Paparazzi shot suggests that it’s an indirect mode of address. Used coloured effect to make Megan look pale
The headline “insult to NHS heroes” is hyperbolic and colloquial language. It takes a left-wing ideological stance which also appeals to the target audience
This secondary headline “10 ex-Royal staff for aid” is a comical colour to ridicules her as it juxtaposes the thought of her getting bullied but instead she is the bully. Left wing audiences do not like the monarh=chy so they will accept their claims
The pug “your essential guide” appeals to the working class
Tabloid
developed in the late 19th century and became very popular with audiences within the the early 20th century.
they have soft news and focus on entertainment, gossip and humour.
smaller in size, high ratio of images to text and have simple, informal language.
typically appeal to working/lower class readers.
