Tide Representation Flashcards
1
Q
How does Tide conform to Butlers Gender Performativity theory?
A
•representative of most successful version of gender at the time
•lack of fluidity
•taught how to be ideal woman
•”domestic goddess”
2
Q
How does Tide Conform to Gauntlett’s Pick and mix theory of identity?
A
•old/past = one dimensional narrow stereotype
•”domestic goddess”
•”perfect housewife”
3
Q
How does Tide conform to bell hooks feminist theory?
A
•strong evidence of patriarchy
•dominant ideology ideal woman is white
•high class white woman
4
Q
How does Tide challenge Van Zoonen?
A
woman is not sexualised and appears classy
