Formation media language Flashcards
context
-released day before superbowl performance
-mv released with song
-won numerous awards, nomination in mv category at grammys
historical context
-backdrop of new orleans flooding following hurricane katrina
-racial tension in america, blm
-parallels with references to racism and slavery
-present day ghettos, issues such as black womens hair
textual analysis
•bounce music- new orleans
•beyonce on sinking car- new orleans police
•young boy dancing infront of police
•”stop shooting us”
•beyonce in slave dress
•clips of young girls wearing natural afros
•wig shop- societal pressure to straighten hair
Symbolic codes
•sinking new orleans police car
-drowning like hurricane victims
-fatal aftermath
•beyonces slave dress
-honouring heritage
-how black people treated through history
•plantation house
-beyonce reclaiming heritage
-contrast in lifestyles, white slave owners and black slaves
•red outfit
-stereotypical pop star costume
-in plantation house, asserting power
postmodernism
•does not give solutions
•gives questions
•intertextuality
•brickalage
•genres of music