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Media Studies Comp 1 Sec A Texts > Tide Media Language > Flashcards

Tide Media Language Flashcards

1
Q

Dominant image

A

•indirect mode of address
•mid shot

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2
Q

Action Codes

A

•”no wonder you women buy more”
•woman washing clothes
•”remember”

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3
Q

Symbolic Codes

A

•hearts = love, feminine
•headband = clean, well groomed

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4
Q

Binary Oppositions

A

•tide vs all other washing powder

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5
Q

brand identity

A

proctor and gambles

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Media Studies Comp 1 Sec A Texts (12 decks)

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