this girl can

Question 1

describe the image

Answer 1

central and striking making the reader to be intrigued and find out more about the advert

Question 2

what type of shot does the woman have and descibe her

Answer 2

mid-shot
shes in her 30s and is exercising

Question 3

whats significant about the fact the woman isnt a celebrity

Answer 3

by purposefully not using a celebrity the campaign can target all women of all ages who are ordinary
it also makes her feel familiar due to her being messy and uncoordinated

Question 4

describe the woman’s appearance

Answer 4

her hair is scraped into a ponytail, sweating a lot and her clothes arent fashionable

Question 5

according to propps theory what character is she

Answer 5

she is the hero because she is embracing sport, what many women are afraid of doing

Question 6

describe her body language

Answer 6

her face being away from the camera suggests women shouldnt care about appearance
her facial expression shows she is really enjoying herself and is lost in the moment

Question 7

what is plastered across the campaign and what do they call it
what language techniques are used

Answer 7

a mantra
‘‘sweating like a pig, feeling like a fox’’
juxtaposition, similie

Question 8

what connotations does ‘‘this girl can’’ have

Answer 8

is very positive and connotes determination, it reinforces all women should exercise and that if you try you can

Question 9

what can readers do with the hashtag #thisgirlcan and wheres it located

Answer 9

in the left hand corner, readers are connected to the campaign’s social media pages if they want to follow it

Question 10

what can use of the hastag do

Answer 10

connect women with liked minded others and bring social cohesion. it also can bring you to the whole youtube advert so viewers can understand the advert more

Question 11

what have women been thought of stereotypically

Answer 11

they have been thought of as the weaker sex and less successful

Question 12

how does it show rawness

Answer 12

it focuses n real women, there’s no glossy finish an it doesnt resemble any high end adverts - reflects how it doesnt earn money or sell

Question 13

how has it promoted role modles

Answer 13

women should be seen as heroic and the main woman is aspirational

Question 14

how does girl in ‘‘this girl can’’ challenge stereotypes

Answer 14

girl targets the whole female population and makes them feel included
it plays on the stereotype women cant do sports

Question 15

what might some people argue is negative about the campaign

Answer 15

'’girl’’ exlcudes older women and makes them feel disconnected

Question 16

what does the colour of the woman’s shirt connote

Answer 16

it is green and therefore gender neutral

Question 17

how many women have started exercising as a result of the campaign

Answer 17

1.6M

Question 18

what is the purpose of the campaign

Answer 18

to break down the barrier holding back women from participating in sports

Question 19

who funds the campaign and what is it backed by

Answer 19

the national lottery funds the campaign which is backed by the government body sport england

Question 20

social and cultural context:gender gap in sports

Answer 20

sports england carried out a lot of research to figure out why there was a big gap in sports participation

Question 21

how many women said they would like to participate more in sports

Answer 21

13 million

Question 22

what was the number one barrier fro women who felt unable to do sports

Answer 22

fear of being judged

Question 23

what was considered unladylike historically

Answer 23

to sweat, and many women still dont want to sweat as its unattractive and ruins makeup