gq magazine Flashcards
how is the masthead placed and what is this known as
in the top left corner
this is known as z rule
how does the masthead standout
gold font connotes luxury reflecting traits of gq
the masthead is partially -
what does this suggest
obscured
suggests brand is recognisable and iconic
and that the cover star is important
where is the full name of the magaine and what does this suggest
under the masthead
complex wording abd that the reader is reasonably educated and wealthy
what font is used and what does this connote
bold sans serif font connoting power and masculinity
what shot of sterling is shown and what does this connote
long shot - star appeal
how does sterling have star appeal and engage readers
hes a famous footballer and this engages mostly male readers
how are gay males targeted
sexualised topless image
how does the sexualised topless image make people buy the magazine
stands out and attention grabbing
what is there a focus on and what does this reflect
his phyisque suggests muscular bodies are attractive and reflects spornosexuality
what does his body language connote
power and dominance
what do his legs being spread apart connote
confidence and dominance
what do his arms casually being down connote
nonchalant and defiant rebellious
describe how he is looking directly at the audience
conventional
cool and relaxed gaze suggests hes looking down on reader
what do his leather trousers connote
rebelliousness, aggression and seen as sexy
that gq is a lifestyle magazine as high fashion rather than practical
connotes luxury and masculinity
what do his angel wings connote
connotes power and he appears as a luxury figure - godlike angelic - should be respected
cl: g— a–: how r— s— s— f— f— i–
guardian angel: how raheem sterling saved football from itself
what does guardian angel connote
sense of guidance- suggests he looks after players and values football by rooting out racism
how is the message of guardian angel reinforced
through his cross tattoo and angel wings
how does the religious imagery frame him
as a proppian hero-conventional for magazine cover stars
how does the guardian angel coverline appeal male audiences
being a saviour is a masculine trait
complete coverline: h— t– w— a b—- s—
how to wear a broken suit
complete coverline: w– i– f— o— t– w— a b—-
why its finally OK to wear a beltbag
what do the top coverlines mentioning broken suits and beltbags connote and do
targets audience that are rich and provide lifestyle advice
reflects today: consumerism and focusing on aesthetics
cl: a– t– s– f– gq h–
all the sizzle from GQ heroes
cl: p— e–
picture exclusive (goes with gq heroes)
cl: a– b– m– m–
andy burnham’s manchester masterplan
what does ‘‘all the sizzle’’ connote
implies gossip intriguing readers
what does ‘‘exclusive’’ connote
further intrigues readers - suggests you can’t find the gossip anywhere else and readers have to purchase it
describe manchester masterplan
hyperbolic language
andy burnham is manchester mayor adovcating for cities to have more political freedom rather than the government in london controlling it all
what do political messages suggest about the audience
broadens audience
suggests audience is educated
cl: i— t– m– b– d– y– n– h– o–
inside the most brutal dictatorship you’ve never heard of
what does the dictatorship coverline include
direct address- you - makes reader feel involved
enigma - never heard
cl: i— th— i– w– t– n— l– o– m– g– k–
inside the insane, wild, totally nuts life of machine gun kelly
describe mgk cl
rule of 3, hyperbole - exciting and escapism
historical context: black people’s representation
black british men are underrepresented in the media due to systematic racism
what did a guardian study reveal about black representation
only 20/214 covers featured a person of colour
what influenced gq to start representation
2020 blm protests and general reportings on racism
what is metrosexual and when was the term coined
1994 - men allowed to care about appearance, socially acceptable
how many of gq’s audience bought or plan to buy products seen on gq
88%
what happened in december 2018
sterling took to social media to highlight racism in the british press and football
concerned how fellow teammmates phil foden and tosin adarabioye were treated for buying their mums a house
