the sun section A Flashcards
describe the masthead and how its typical
its in block text and is in red and white because its a red top specialising in tabloids
hl: j– o– j– a–
explain the techniques
join our jabs army
imperative - calls readers out to action to volunteer as a steward at vaccination centres
army - frames covid as a common enemy that readers can defeat
our - inclusive language - including loyal readers, the sun is a proactive paper wanting to help britain
alliteration: emphasis
how is military language conventional for tabloids
tabloids use military language when it comes to medical stories and sport stories
imagery: jabs army on heart
the heart appears as rewardable because it looks like a badge
it is in a shape of a heart and has the union jack appearing patriotic - a matter of fighting covid
the heart and army juxtapose but connotes the group’s actions will be caring and generous
propaganda
main image:
photoshopped image of clock face on big ben - this is an iconic symbol recognised by most of the target audience
the clock hand is replaced by a syringe connoting vaccinations
the needle is at 12 suggesting we are running out of time and need to get vaccinations as soon as possible to combat covid
pull quotes: which two celebrities and why
gary lineker and kate garraway
both famous and household names, appealing the sun’s mainstreamer audience
they have personal experiences of covid-19
lineker praises the campaign and endorses it
garraway shares a personal experience more, warning about covid
pull quotes continued: garraway
i s– c– u– c– w– m– d–
i see covid up close with my derek
collective pronouns are used to create a sense of positivity and relatability
opening to article: t– s– s–
the sun says…
suggests the newspaper has heavy influence and inforces the strength of their opinion on the matter
standfirst: o– f– r–
our fantastic readers
the sun uses flattery to encourage their audience to join campaign
collective pronouns are used to creat a sense of community and involvement
direct address is continually used in the article reinforcing the jingoistic tone of the headline
off lead story:
where is it positioned
connotations
positioned in the masthead
pictures boris johnson, pm during 2021
the image connotes positivity and optimism
he is holding his thumbs up and looks joyful
off lead story: headline P– B– B–
intertextuality
the sun’s clear ideology
PM: Britain Brexpects
intertextuality: two historical leaders churchill and nelson
by including a positive image of johnson and linking him to the two leaders, the sun is clearly pro johson (right) and brexit
propaganda
historical and political context: covid
covid-19 global pandemic
identified in dec 2019
the pandemic was declared in march 2020
mass immunisation would combat the disease
colloquially known as jabs
the uk became the first country to license a vaccine against covid in the west
historical and political: brexit
23 june 2016 uk citizens voted to leave the european union nicknamed brexit
johnson promoted the leave campaign
the sun is on the right, supporting brexit
histroical: churchill
in ww2 churchiill quoted ‘‘england expects every man will do his duty’’ on a ww2 poster
the tabloid heavily quotes this in the press
churchill altered the quote to
‘‘Britain exects that you too, this day will do your duty’’