this girl can Flashcards
What year did the ‘this girl can’ advert come out?
2016
Who developed this advert/campaign?
Sport England
Who funded this campaign?
The National Lottery
What was the point in this campaign?
To encourage more women (of all ages) to get involved in sports and regular exercise.
What is the this girl can mantra on the set text advert?
Sweating like a pig, feeling like a fox
Who is the theorist who came up with different character types in a narrative?
Vladimir Propp
What does the term enigma code mean?
A mystery, which raises questions to the audience. (The audience wants to find out these answers)
What does the term dominant ideology mean?
Ideology means opinions/beliefs.
So dominant ideology is what the mass/majority of people believe/think.
Would this advert be classed as commercial?
No, due to being funded by the National Lottery, it’s not for profit I. E. Not commercial.
What main aspect of the uses and gratification theory could woman get from this advertising complain?
Identification (reliability)
