different theories Flashcards
1
Q
What is the Sturat Hall Reception Theory
A
He belives that media products are encoded in ideas by the producer that make them
2
Q
What is the George Gerbener Cultivation Theory?
A
He believes that media generally tends to repeat representations of people or groups of people over again so that the effect on the audience builds up slowly over time
3
Q
What does Laura Mulvey believe?
A
She believes that women are often represented to us through a ‘male gaze’
4
Q
What is the ‘male gaze’?
A
Women are shown from the prespective of heterosexual men
