quality street Flashcards
Who are the mascots of the brand?
Miss Sweetly and Major Quality
When was the print advertisement published?
1956
Who is the target audience for this advert?
young to middle aged adults (25-40)
What are the written codes in the 1956 advert?
Alliteration - delicious dilemma
Superlatives - delicious, delightful, distinctive
Description of new sweets - we need to buy and try
Formal - educated audience
what are the visual codes in the 1956 advert?
Costumes - look like sweets (girls), man in suit = professional/working
Gold - wealth and luxury
Warm colour pallette = attention, wealth
Facial expressions - excited by chocolates
Body language (kiss) - girls stealing sweets, man = happy
Typography - bold, strong, colourful
What are the technical codes in the 1956 advert?
Composition - triangular arrangement of people, halo effect around man, product frame din center = attention
Lower third - where text is
Logo - at bottom in colour (stands out)
What camera angle is used?
Camera - Mid shot of people
Representation
Male dominated - he is in control, in higher class, the 'provider' and high status. Traditional stereotype Major Quality - higher class than Miss Sweetley, has power (military uniform) and status.
Women - love chocolate, subserviant body language, please the man, shown as manipulative - distracting man to get sweet
Miss Sweetley - typical feminine colours and showing off skin.
Age - makes young people look fun and exciting
What is the Historical/political context of the 1956 advert?
Rationing had ended=more sugar. The regency era is referred to (Major Quality, Miss Sweetly) - 1950s similar time post war.
What is the Social/cultural context of the 1956 advert?
Luxury and high class things were more available. Traditional gender roles: men worked, women stayed at home.
What is the Production Context of this advert?
Made by Mackingtosh in 1936. Chocolate was expensive made to be cheaper.
