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Business 100 > Third Test > Flashcards

Third Test Flashcards

1
Q

human capital

A

reflects the organization’s investment in attracting, retaining, and motivating an effective workforce

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2
Q

job analysis

A

systematic analysis of jobs within an organization

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3
Q

job description

A

description of the duties and responsibilities of a job, its working conditions, and the tools, materials, equipment, and information used to perform it

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4
Q

job specification

A

description of the skills, abilities, and other credentials and qualifications required by a job

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5
Q

forecasting internal supply

A

the number and type of employees who will be in the firm at some future date

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6
Q

forecasting external supply

A

the number and type of people who will be available for hiring from the labor market at large

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7
Q

replacement chart

A

list of each management position, who occupies it, how long that person will likely stay in the job, and who is qualified as a replacement

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8
Q

employee information skills (skills inventory)

A

computerized system containing information on each employee’s education, skills, work experiences, and career aspirations

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9
Q

Title VII of the Civil Rights Act of 1964

A

forbids discrimination in all areas of employee relationship

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10
Q

adverse impact

A

when minorities and women meet or pass the requirement for a job at a rate less than 80 percent of the rate of majority group members

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11
Q

Equal Employment Opportunity Commission (EEOC)

A

federal agency enforcing several discrimination-related laws

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12
Q

Age Discrimination in Employment Act

A

outlaws discrimination against people older than 40 years

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13
Q

Equal Employment Opportunity

A

legally mandated nondiscrimination in employment on the basis of race, creed, sex, or national origin

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14
Q

Age Discrimination in Employment Act

A

outlaws discrimination against people older than 40 years

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15
Q

Equal Employment Opportunity

A

legally mandated nondiscrimination in employment on the basis of race, creed, sex, or national origin

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16
Q

affirmative action

A

intentionally seeking and hiring employees from groups that are underrepresented in the organization

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17
Q

affirmative action plan

A

written statement of how the organization intends to actively recruit, hire, and develop members of relevant protected classes

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18
Q

Americans With Disabilities Act

A

forbids discrimination on the basis of disabilities and requires employers to provide reasonable accommodations for disabled employees

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19
Q

Civil Rights Act of 1991

A

amended the original Civil Rights Act

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20
Q

Fair Labor Standards Act

A

sets a minimum wage and requires the payment of …

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21
Q

Employee Retirement Income Security Act (ERISA) of 1974

A

ensures the financial security of pension funds by regulating how they can be invested

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22
Q

Family and Medical Leave Act (FMLA) of 1993

A

requires employers to provide up to 12 weeks of unpaid leave for family and medical emergencies

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23
Q

National Labor Relations Act…….. (skipped over next two)

A

..

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24
Q

sexual harassment

A

making unwelcome sexual advances in the workplace

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25
Q

quid pro quo harassment

A

form of sexual harassment in which sexual favors are requested in return for job-related benefits

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26
Q

hostile work environment

A

form of sexual harassment …

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27
Q

employment of will

A

principle, increasingly modified by legislation and judicial decision, that organizations should be able to retain or dismiss employees at their discretion

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28
Q

Patriot Act

A

legislation that increased U.S. government’s power to invesitgate and prosecute suspected terrorists

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29
Q

recruiting

A

process of attracting qualified persons to apply for jobs an organization is seeking to fill

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30
Q

internal and external recruiting

A

…

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31
Q

marketing

A

organizational function and a set of processes for creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stakeholders

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32
Q

value

A

relative comparison of a product’s benefits versus its costs; value=benefits/costs

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33
Q

utility

A

ability of a product to satisfy a human want or need (form, time, place, possession)

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34
Q

consumer goods

A

physical products purchased by customers for personal use

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35
Q

industrial goods

A

physical products purchased by companies to produce other products

36
Q

services

A

…

37
Q

relationship marketing

A

marketing strategy that emphasizes building lasting relationships with customers and suppliers

38
Q

consumer relationship marketing (CRM)

A

organized methods that a firm uses to build better information connections with clients, so that stronger company-client relationships are developed

39
Q

data warehousing

A

the collection, storage, and retrieval of data in electronic files

40
Q

substitute product

A

product that is dissimilar from those of competitors, but that can fulfill the same need

41
Q

brand competition

A

competitive marketing that appeals to consumer perceptions of benefits of products offered by particular companies

42
Q

international competition

A

competitive marketing of domestic products against foreign products

43
Q

marketing plan

A

detailed strategy for focusing marketing efforts on consumers’ needs and wants

44
Q

marketing objectives

A

the things marketing intends to accomplish in its marketing plan

45
Q

marketing manager

A

manager who plans and implements the marketing activities that result in the transfer of products from producer to consumer

46
Q

human resource management (HRM)

A

the set of organizational activities directed at attracting, developing, and maintaining an effective workforce

47
Q

product mix

A

the group of products that a firm makes available for sale

48
Q

product line

A

group of products that are closely related because they function in a similar manner or are sold to the same customer group who will use them in similar ways

49
Q

speed to market

A

strategy of introducing new products to respond quickly to customer or market changes

50
Q

service ideas

A

includes defining the service value package, identifying the tangible and intangible features that characterize the service, and stating service specifications

51
Q

service process design

A
  1. Process selection
  2. Worker requirements
  3. Facility requirements
52
Q

product life cycle (PLC)

A

series of stages in a product’s commercial life

53
Q

stages in the PLC

A

introduction
growth
maturity
decline

54
Q

product extension

A

marketing an existing product globally

55
Q

product adaptation

A

modifying an existing product for greater appeal in different countries

56
Q

reintroduction

A

reviving obsolete or older products for new markets

57
Q

branding

A

process of using symbols to communicate the qualities of a product made by a particular producer

58
Q

brand awareness

A

extent to which a brand name comes to mind when a consumer considers a particular product category

59
Q

product placement

A

promotional tactic for brand exposure in which characters in television, film, music, magazines, or video games use a real product with its brand visible to viewers

60
Q

national brands

A

brand-name product produced by, widely distributed by, and carrying the name of a manufacturer

61
Q

licensed brands

A

brand-name product for whose name the seller has purchased the right from an organization or individual

62
Q

private brand (or private label)

A

brand-name product that a wholesaler or retailer has commissioned from a manufacturer

63
Q

packaging

A

physical container in which a product is sold, advertised, or protected

64
Q

pricing

A

process of determining what a company will receive in exchange for its products

65
Q

market share

A

company’s percentage of the total industry

66
Q

markup

A

amount added to an item’s purchase cost to sell it at a profit

67
Q

variable/fixed cost

A

cost that changes/remains stagnant with the quantity of a product produced and sold

68
Q

price skimming

A

setting an initially high price to cover new product costs to generate a profit

69
Q

penetration pricing

A

setting an initially low price to establish a new product in the market

70
Q

direct-response retailing

A

firms interact with customers to tell them about products and geqt orders

71
Q

mail order

A

non-store retailing where people see a catalog and mail in

72
Q

telemarketing

A

telephone is uses to sell to consumers

73
Q

direct selling

A

door-to-door sales

74
Q

online retailing

A

info about products on computers

75
Q

video retailing

A

non-store retailing to consumers via TV

76
Q

physical distribution

A

activities needed to move product from manufacturer to consumer

77
Q

warehousing

A

storing goods

78
Q

private warehouse

A

deals with one company

79
Q

public warehouse

A

independently owned and operated warehouse that holds stuff from many firms

80
Q

prospecting

A

step in the personal selling process where salespeople ID prospective customers

81
Q

qualifying

A

step in personal selling process where salespeople determine if people can and will buy a product

82
Q

closing

A

step in the personal selling process where salespeople ask potential customers to buy products

83
Q

direct marketing

A

business-to-business type stuff

84
Q

publicity

A

promotional tool in which information about a company, a product, or an event is transmitted by media to get attention

85
Q

public relations

A

company-influenced info to build goodwill with public or deal with unfavorable events

Business 100 (9 decks)

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