Theory Recap

Question 1

What theorist is the music video theory and the 8 principles?

Answer 1

Andrew Goodwin

Question 2

What does Andrew Goodwin talk about? 3 points

Answer 2

Links between lyrics and visuals
Intertextuality
Links between music and visuals

Question 3

What theorist argues that gender identity is not something we are born with but something expressed?

Answer 3

Butler - Gender performativity

Question 4

What theorist says that media is controlled by conglomerates driven by profit and power?

Answer 4

Curran & Seaton - Ownership

Question 5

What theorist talks about fans of franchises?

Answer 5

Henry Jenkins - Fandom

Question 6

What theorist talks about why people seek out media for specific needs?

Answer 6

Blumler and Katz - Uses & Gratifications

Question 7

What theories talks about semiotics and codes?

Answer 7

Barthes

Question 8

What does Barthes actually talk about?

Answer 8

That media products communicate meanings to their audiences by codes and signs

Question 9

Who is the theorist that talks about narratology?

Answer 9

Todorov

Question 10

What are the 5 stages of Todorov’s narratology theory?

Answer 10

Equilibrium
Disequilibrium
Recognition
Solution
New equilbrium

Question 11

Who is the theorist that talks about how genres change and combine with each other?

Answer 11

Steve Neale - genre

Question 12

What is it called when two genres combine?

Answer 12

Generic hybridity

Question 13

What theorist talks about the idea of binary oppositions?

Answer 13

Levi-Strauss - structuralism

Question 14

What theorist talks about how the boundaries between the ‘real’ world and the media world have collapsed?

Answer 14

Baudrillard - postmodernism

Question 15

What theorist talks about how representations are constructed through media language?

Answer 15

Stuart Hall - representation

Question 16

Which theorist talks about how media products allow the audience to construct their own identities?

Answer 16

Gauntlett - identity

Question 17

Which theorist talks about regulation?

Answer 17

Livingstone and Lunt

Question 18

What theorist talks about how we learn through observation and interaction?

Answer 18

Bandura - Media effects

Question 19

What theorist talks about how people are heavy and light users of media and how this can affect them??

Answer 19

Gerbner - cultivation

Question 20

What theorist talks about preferred, negotiated and oppositional reading?

Answer 20

Hall - reception

Question 21

What theorist talks about postmodernism and that we consume too much media?

Answer 21

Baudrillard - postmodernism

Question 22

What is postmodernism?

Answer 22

About symbols and images representing more than what it actually is

Question 23

What is hyper-reality?

Answer 23

Media images have come to seem more real than the reality they represent

Question 24

What is simulacra?

Answer 24

A copy of a copy, a representation of a representation.

Question 25

What is simulation?

Answer 25

A imitation of something real

Question 26

What is bricolage?

Answer 26

Making things out of pre-made bits and pieces e.g Disney Castle

Question 27

How is postmodernism characterised?

Answer 27

By repetition, parody and nostalgia

Question 28

Sum up Baudrillard's theory?

Answer 28

That in the modern world, what something represents has become more important that what it actually is

Question 29

What does Stuart Hall explores - representation

Answer 29

How representations are constructed - can be through stereotyping

Question 30

What theorist talks about performantivity and teach men and women to act in certain way?

Answer 30

Butler - gender performantivity

Question 31

Which theorist talks about gender roles?

Answer 31

Van Zoonen - gender roles

Question 32

Which theorist talks about intersectionality?

Answer 32

Hooks

Question 33

Which theorist talks about Post-colonialism?

Answer 33

Gilroy

Question 34

What does Gilroy say?

Answer 34

That post-colonialism suggests the ways in which colonial history continues to influence attitudes

Question 35

How can D83 be seen in link to Gilroy?

Answer 35

Can be seen as an exploitation of post-war Germany

Question 36

What does Gauntlett say?

Answer 36

That media representations portray contradictory messages and that they can be used by audiences to think through their own identities

Question 37

What does Jenkins say?

Answer 37

That participatory culture allows us to express ourselves and express our creativity

Question 38

How can we link Gauntlett to participatory culture?

Answer 38

By people expressing their true identity

Question 39

What is a textual poacher?

Answer 39

Someone who takes aspects from media texts to create their own content

Question 40

What do fans often create of the text? What reading?

Answer 40

Negotiated

Question 41

What is spreadable media?

Answer 41

It means if the media doesn't get shared and circulated round. It can become irrelevent

Question 42

What does it mean when the music video has a more literal relationship with the song?

Answer 42

It illustrates what is being sung about

Question 43

What does it mean when the video can build themes of the song and moves from just illustrating but develops the themes and reinforces the message?

Answer 43

Amplification

Question 44

What does it mean when the video appears to create new meanings and there is no saleable 'face' like dance acts?

Answer 44

Disjuncture

Question 45

What does Andrew Goodwin say about branding?

Answer 45

Bands create a brand that is easily recognisable and their videos are an extension to this reflecting their style