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MEDIA THEORIES > Theory Recap > Flashcards

Theory Recap Flashcards

1
Q

What theorist is the music video theory and the 8 principles?

A

Andrew Goodwin

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2
Q

What does Andrew Goodwin talk about? 3 points

A

Links between lyrics and visuals
Intertextuality
Links between music and visuals

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3
Q

What theorist argues that gender identity is not something we are born with but something expressed?

A

Butler - Gender performativity

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4
Q

What theorist says that media is controlled by conglomerates driven by profit and power?

A

Curran & Seaton - Ownership

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5
Q

What theorist talks about fans of franchises?

A

Henry Jenkins - Fandom

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6
Q

What theorist talks about why people seek out media for specific needs?

A

Blumler and Katz - Uses & Gratifications

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7
Q

What theories talks about semiotics and codes?

A

Barthes

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8
Q

What does Barthes actually talk about?

A

That media products communicate meanings to their audiences by codes and signs

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9
Q

Who is the theorist that talks about narratology?

A

Todorov

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10
Q

What are the 5 stages of Todorov’s narratology theory?

A

Equilibrium
Disequilibrium
Recognition
Solution
New equilbrium

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11
Q

Who is the theorist that talks about how genres change and combine with each other?

A

Steve Neale - genre

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12
Q

What is it called when two genres combine?

A

Generic hybridity

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13
Q

What theorist talks about the idea of binary oppositions?

A

Levi-Strauss - structuralism

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14
Q

What theorist talks about how the boundaries between the ‘real’ world and the media world have collapsed?

A

Baudrillard - postmodernism

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15
Q

What theorist talks about how representations are constructed through media language?

A

Stuart Hall - representation

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16
Q

Which theorist talks about how media products allow the audience to construct their own identities?

A

Gauntlett - identity

17
Q

Which theorist talks about regulation?

A

Livingstone and Lunt

18
Q

What theorist talks about how we learn through observation and interaction?

A

Bandura - Media effects

19
Q

What theorist talks about how people are heavy and light users of media and how this can affect them??

A

Gerbner - cultivation

20
Q

What theorist talks about preferred, negotiated and oppositional reading?

A

Hall - reception

MEDIA THEORIES (1 decks)

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