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MEDIA THEORIES > Theory Recap > Flashcards

Theory Recap Flashcards

1
Q

What theorist is the music video theory and the 8 principles?

A

Andrew Goodwin

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2
Q

What does Andrew Goodwin talk about? 3 points

A

Links between lyrics and visuals
Intertextuality
Links between music and visuals

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3
Q

What theorist argues that gender identity is not something we are born with but something expressed?

A

Butler - Gender performativity

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4
Q

What theorist says that media is controlled by conglomerates driven by profit and power?

A

Curran & Seaton - Ownership

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5
Q

What theorist talks about fans of franchises?

A

Henry Jenkins - Fandom

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6
Q

What theorist talks about why people seek out media for specific needs?

A

Blumler and Katz - Uses & Gratifications

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7
Q

What theories talks about semiotics and codes?

A

Barthes

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8
Q

What does Barthes actually talk about?

A

That media products communicate meanings to their audiences by codes and signs

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9
Q

Who is the theorist that talks about narratology?

A

Todorov

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10
Q

What are the 5 stages of Todorov’s narratology theory?

A

Equilibrium
Disequilibrium
Recognition
Solution
New equilbrium

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11
Q

Who is the theorist that talks about how genres change and combine with each other?

A

Steve Neale - genre

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12
Q

What is it called when two genres combine?

A

Generic hybridity

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13
Q

What theorist talks about the idea of binary oppositions?

A

Levi-Strauss - structuralism

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14
Q

What theorist talks about how the boundaries between the ‘real’ world and the media world have collapsed?

A

Baudrillard - postmodernism

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15
Q

What theorist talks about how representations are constructed through media language?

A

Stuart Hall - representation

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16
Q

Which theorist talks about how media products allow the audience to construct their own identities?

A

Gauntlett - identity

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17
Q

Which theorist talks about regulation?

A

Livingstone and Lunt

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18
Q

What theorist talks about how we learn through observation and interaction?

A

Bandura - Media effects

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19
Q

What theorist talks about how people are heavy and light users of media and how this can affect them??

A

Gerbner - cultivation

20
Q

What theorist talks about preferred, negotiated and oppositional reading?

A

Hall - reception

21
Q

What theorist talks about postmodernism and that we consume too much media?

A

Baudrillard - postmodernism

22
Q

What is postmodernism?

A

About symbols and images representing more than what it actually is

23
Q

What is hyper-reality?

A

Media images have come to seem more real than the reality they represent

24
Q

What is simulacra?

A

A copy of a copy, a representation of a representation.

25
Q

What is simulation?

A

A imitation of something real

26
Q

What is bricolage?

A

Making things out of pre-made bits and pieces e.g Disney Castle

27
Q

How is postmodernism characterised?

A

By repetition, parody and nostalgia

28
Q

Sum up Baudrillard’s theory?

A

That in the modern world, what something represents has become more important that what it actually is

29
Q

What does Stuart Hall explores - representation

A

How representations are constructed - can be through stereotyping

30
Q

What theorist talks about performantivity and teach men and women to act in certain way?

A

Butler - gender performantivity

31
Q

Which theorist talks about gender roles?

A

Van Zoonen - gender roles

32
Q

Which theorist talks about intersectionality?

A

Hooks

33
Q

Which theorist talks about Post-colonialism?

A

Gilroy

34
Q

What does Gilroy say?

A

That post-colonialism suggests the ways in which colonial history continues to influence attitudes

35
Q

How can D83 be seen in link to Gilroy?

A

Can be seen as an exploitation of post-war Germany

36
Q

What does Gauntlett say?

A

That media representations portray contradictory messages and that they can be used by audiences to think through their own identities

37
Q

What does Jenkins say?

A

That participatory culture allows us to express ourselves and express our creativity

38
Q

How can we link Gauntlett to participatory culture?

A

By people expressing their true identity

39
Q

What is a textual poacher?

A

Someone who takes aspects from media texts to create their own content

40
Q

What do fans often create of the text?
What reading?

A

Negotiated

41
Q

What is spreadable media?

A

It means if the media doesn’t get shared and circulated round.
It can become irrelevent

42
Q

What does it mean when the music video has a more literal relationship with the song?

A

It illustrates what is being sung about

43
Q

What does it mean when the video can build themes of the song and moves from just illustrating but develops the themes and reinforces the message?

A

Amplification

44
Q

What does it mean when the video appears to create new meanings and there is no saleable ‘face’ like dance acts?

A

Disjuncture

45
Q

What does Andrew Goodwin say about branding?

A

Bands create a brand that is easily recognisable and their videos are an extension to this reflecting their style

46
Q
A

MEDIA THEORIES (1 decks)

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