Theory Recap Flashcards
What theorist is the music video theory and the 8 principles?
Andrew Goodwin
What does Andrew Goodwin talk about? 3 points
Links between lyrics and visuals
Intertextuality
Links between music and visuals
What theorist argues that gender identity is not something we are born with but something expressed?
Butler - Gender performativity
What theorist says that media is controlled by conglomerates driven by profit and power?
Curran & Seaton - Ownership
What theorist talks about fans of franchises?
Henry Jenkins - Fandom
What theorist talks about why people seek out media for specific needs?
Blumler and Katz - Uses & Gratifications
What theories talks about semiotics and codes?
Barthes
What does Barthes actually talk about?
That media products communicate meanings to their audiences by codes and signs
Who is the theorist that talks about narratology?
Todorov
What are the 5 stages of Todorov’s narratology theory?
Equilibrium
Disequilibrium
Recognition
Solution
New equilbrium
Who is the theorist that talks about how genres change and combine with each other?
Steve Neale - genre
What is it called when two genres combine?
Generic hybridity
What theorist talks about the idea of binary oppositions?
Levi-Strauss - structuralism
What theorist talks about how the boundaries between the ‘real’ world and the media world have collapsed?
Baudrillard - postmodernism
What theorist talks about how representations are constructed through media language?
Stuart Hall - representation
Which theorist talks about how media products allow the audience to construct their own identities?
Gauntlett - identity
Which theorist talks about regulation?
Livingstone and Lunt
What theorist talks about how we learn through observation and interaction?
Bandura - Media effects
What theorist talks about how people are heavy and light users of media and how this can affect them??
Gerbner - cultivation
What theorist talks about preferred, negotiated and oppositional reading?
Hall - reception
What theorist talks about postmodernism and that we consume too much media?
Baudrillard - postmodernism
What is postmodernism?
About symbols and images representing more than what it actually is
What is hyper-reality?
Media images have come to seem more real than the reality they represent
What is simulacra?
A copy of a copy, a representation of a representation.
What is simulation?
A imitation of something real
What is bricolage?
Making things out of pre-made bits and pieces e.g Disney Castle
How is postmodernism characterised?
By repetition, parody and nostalgia
Sum up Baudrillard’s theory?
That in the modern world, what something represents has become more important that what it actually is
What does Stuart Hall explores - representation
How representations are constructed - can be through stereotyping
What theorist talks about performantivity and teach men and women to act in certain way?
Butler - gender performantivity
Which theorist talks about gender roles?
Van Zoonen - gender roles
Which theorist talks about intersectionality?
Hooks
Which theorist talks about Post-colonialism?
Gilroy
What does Gilroy say?
That post-colonialism suggests the ways in which colonial history continues to influence attitudes
How can D83 be seen in link to Gilroy?
Can be seen as an exploitation of post-war Germany
What does Gauntlett say?
That media representations portray contradictory messages and that they can be used by audiences to think through their own identities
What does Jenkins say?
That participatory culture allows us to express ourselves and express our creativity
How can we link Gauntlett to participatory culture?
By people expressing their true identity
What is a textual poacher?
Someone who takes aspects from media texts to create their own content
What do fans often create of the text?
What reading?
Negotiated
What is spreadable media?
It means if the media doesn’t get shared and circulated round.
It can become irrelevent
What does it mean when the music video has a more literal relationship with the song?
It illustrates what is being sung about
What does it mean when the video can build themes of the song and moves from just illustrating but develops the themes and reinforces the message?
Amplification
What does it mean when the video appears to create new meanings and there is no saleable ‘face’ like dance acts?
Disjuncture
What does Andrew Goodwin say about branding?
Bands create a brand that is easily recognisable and their videos are an extension to this reflecting their style
