Gerbner Flashcards
How does ST reflect Gerbner?
By the reflection of gender roles and family - social norms
Why does this link to Gerbner?
Its deception of social norms can be seen as an example of mainstreaming
What is mainstreaming?
When heavy users change their original perspective and beliefs to fit with the views being put forward by the media
What is an example of Gerbner in ST?
The Wheeler family and Hawkins - both stereotypical
How is television viewing much more fragmented when Gerbner studies took place?
Because audiences get cultivated attitudes and values through repetition of similar messages
How does D83 reflect Gerbner?
Through gender roles
How can gender roles be shown in D83? Conforms
By how Martin’s mum Ingrid is represented as caring and motherly
How can gender roles been shown in D83? Subverts
Lenora - represented as powerful and confident especially in the first scene of the episode