Neale Flashcards
1
Q
What does Neale believe?
A
That genres should be identifiable and that a film or script should be portrayed in such a way where the audience us able to perceive it to its genre and include some different elements in order to keep the audience engaged
1
Q
What is Neale’s theory?
A
About how and why genres are created
2
Q
How does Neale’s theory link to media language?
A
It explains how the concept of genre is a shared code and can be altered or changed
3
Q
What is a disadvantage of Neale’s theory in relation to news?
A
Doesn’t apply to news as news is usually targeted to specified loyal audiences
4
Q
Why also does Neale’s theory not apply? News
A
Front covers are the appeal of an audience and these have personality differences instead of certain genre codes
