Theories - Effects of Media Flashcards
What is the Social Learning Theory
Children learn new behaviours by observing and imitating action. This also applies to actions observed in media.
Who came up with The Social Learning Theory?
Albert Bandura
What is the Moral Panic theory?
Public concern that a media product is seen as threatening to society and its values and is therefore blamed for influencing crimes and behaviours.
Who came up with the Moral Panic theory?
Stanley Cohen
What is the stereotypes theory?
Audience’s are likely to stereotype people based on how they are presented in media.
Who came up with the stereotypes theory?
Walter Lipmann
What is the Hypodermic Needle Theory?
Media messages are inserted into the brains of a passive audience, meaning they absorb violent and anti-social content without thought.
Who created the Hypodermic Needle Theory?
Harold Lasswell
What is the Cultivation Theory?
Audiences become desensitised overtime to violence by viewing it in media.
Who invented the Cultivation Theory?
George Gerbner
What is the Audience Response theory?
Audiences are not passive, they are actively involved in media consumption so they can separate fictional and real world scenarios.
Who invented the Audience Response Theory?
Stuart Hall
What is the Catharsis Theory?
Fictional violence in media reduces violence in real life as it can be used as an outlet for aggressive feelings.
Who invented the Catharsis Theory?
Gotthold Lessing but has roots in Aristotle
What is the Confluence Model of Sexual Aggression?
Suggests exposure to violent pornography impacts men’s objectification of women and causes increased sexual violence and aggression.
Who believes that pornography impacts sexual violence?
Feminist sociologists Dworkin and Morgan.
What is the Semiotics Theory?
Media uses signs to convey meanings
Who invented the Semiotics Theory?
Roland Barthes
When was the Semiotics Theory invented?
1957