Definitions Flashcards
Conglomerate
A large organisation made up of several other businesses
Independent Companies
-Not controlled by a conglomerate
-Usually specify in one type of media
Cross-media Ownership
A media institution that owns two or more media companies that specialise in different media sectors.
Commercial
Makes (or intends to make) a profit
PSB
-Public Service Broadcaster
-Delivers services beneficial to the public interest.
-Their products go beyond entertainment, they usually intend to educate and inform
Joint Venture
-When media companies work on projects with another company for mutual benefits
Vertical Integration
A conglomerate that owns smaller companies so that it can control the production, distribution and consumption of its products.
Horizontal Integration
A media company that owns several businesses of the same value
Synergy
-Increased profit and efficiency as a result of vertical and horizontal promotion and joint ventures.
-Conglomerates are often formed to create synergy and cross promote.
Parent Company
A company that has controlling interest in another company and controls its operations
Sister Company
A company that shares affiliations with another company, they are owned by the same parent company
Holding Company
Doesn’t manufacture or sell anything but owns controlling interest in another company
Subsidiary
Controlled by a holding company
Multinational Broadcaster
Radio and TV that is transmitted internationally e.g the BBC
Media Mogul
Someone who controls a large media enterprise e.g Jeff Bezos
Distribution
-How a product or brand reaches an audience through
-How it is marketed and promoted
Acquisition
Buying/obtaining an asset
Narrowcast Channels
TV channels that distribute specialist interest content
ATLA
-Above the line advertising
-use of mass media to promote brands and reach target audiences
BTLA
-Below the line advertising
-Advertising that is one-to-one and targets individuals.
Technological Convergence
Bringing together technologies that were previously unrelated to communicate information and to create new ways or distributing and producing products and services to audiences.
Technological Convergence
Bringing together technologies that were previously unrelated to communicate information and to create new ways or distributing and producing products and services to audiences.
Censorship
Suppressing or prohibiting parts of media (such as books or films or news) that are considered obscene, politically unacceptable or a threat to society.
Classification
Putting something into a category
Verisimilitude
Making something feel real or true to real life
Demographic
Explains who your buyer/audience is.
Information includes objective data like age, gender, income, race, marital status.
Psychographic
Explains why your audience/buyers buy your product.
Information includes subjective data like belief systems, values, goals and attitudes.
Copy Right
The legal right for the producer of a product to have an exclusive right to use their product.
Others need permission and usually pay a fee.
Intellectual Property Rights
Legal rights that grant the owner an idea, design, trademark or product the exclusive use of the property.
Intellectual Property Rights
Legal rights that grant the owner an idea, design, trademark or product the exclusive use of the property.
Readership
Number of people who actively read/engage with each copy of a publication.
Circulation
Number of copies of a publication that are distributed (if the publication is free) or sold.
Demographic Data
The information about the target audience of a media product e.g age, gender, ethnicity.
