Definitions

Question 1

Conglomerate

Answer 1

A large organisation made up of several other businesses

Question 2

Independent Companies

Answer 2

-Not controlled by a conglomerate
-Usually specify in one type of media

Question 3

Cross-media Ownership

Answer 3

A media institution that owns two or more media companies that specialise in different media sectors.

Question 4

Commercial

Answer 4

Makes (or intends to make) a profit

Question 5

PBS

Answer 5

-Public Service Broadcaster
-Delivers services beneficial to the public interest.
-Their products go beyond entertainment, they usually intend to educate and inform

Question 6

Joint Venture

Answer 6

-When media companies work on projects with another company for mutual benefits

Question 7

Vertical Integration

Answer 7

A conglomerate that owns smaller companies so that it can control the production, distribution and consumption of its products.

Question 8

Horizontal Integration

Answer 8

A media company that owns several businesses of the same value

Question 9

Synergy

Answer 9

-Increased profit and efficiency as a result of vertical and horizontal promotion and joint ventures.
-Conglomerates are often formed to create synergy and cross promote.

Question 10

Parent Company

Answer 10

A company that has controlling interest in another company and controls its operations

Question 11

Sister Company

Answer 11

A company that shares affiliations with another company, they are owned by the same parent company

Question 12

Holding Company

Answer 12

Doesn’t manufacture or sell anything but owns controlling interest in another company

Question 13

Subsidiary

Answer 13

Controlled by a holding company

Question 14

Multinational Broadcaster

Answer 14

Radio and TV that is transmitted internationally e.g the BBC

Question 15

Media Mogul

Answer 15

Someone who controls a large media enterprise e.g Jeff Bezos

Question 16

Distribution

Answer 16

-How a product or brand reaches an audience through
-How it is marketed and promoted

Question 17

Acquisition

Answer 17

Buying/obtaining an asset

Question 18

Narrowcast Channels

Answer 18

TV channels that distribute specialist interest content

Question 19

ATLA

Answer 19

-Above the line advertising
-use of mass media to promote brands and reach target audiences

Question 20

BTLA

Answer 20

-Below the line advertising
-Advertising that is one-to-one and targets individuals.

Question 21

Technological Convergence

Answer 21

Bringing together technologies that were previously unrelated to communicate information and to create new ways or distributing and producing products and services to audiences.

Question 22

Technological Convergence

Answer 22

Bringing together technologies that were previously unrelated to communicate information and to create new ways or distributing and producing products and services to audiences.

Question 23

Censorship

Answer 23

Suppressing or prohibiting parts of media (such as books or films or news) that are considered obscene, politically unacceptable or a threat to society.

Question 24

Classification

Answer 24

Putting something into a category

Question 25

Verisimilitude

Answer 25

Making something feel real or true to real life

Question 26

Demographic

Answer 26

Explains who your buyer/audience is.
Information includes objective data like age, gender, income, race, marital status.

Question 27

Psychographic

Answer 27

Explains why your audience/buyers buy your product.
Information includes subjective data like belief systems, values, goals and attitudes.

Question 28

Copy Right

Answer 28

The legal right for the producer of a product to have an exclusive right to use their product.
Others need permission and usually pay a fee.

Question 29

Intellectual Property Rights

Answer 29

Legal rights that grant the owner an idea, design, trademark or product the exclusive use of the property.

Question 30

Intellectual Property Rights

Answer 30

Legal rights that grant the owner an idea, design, trademark or product the exclusive use of the property.

Question 31

Readership

Answer 31

Number of people who actively read/engage with each copy of a publication.

Question 32

Circulation

Answer 32

Number of copies of a publication that are distributed (if the publication is free) or sold.

Question 33

Demographic Data

Answer 33

The information about the target audience of a media product e.g age, gender, ethnicity.