theories

Question 1

what are symbolic codes (roland barthes)

Answer 1

a symbol that suggests something

Question 2

semantic codes (roland barthes)

Answer 2

hidden meaning, connotations

Question 3

enigma codes (roland barthes)

Answer 3

a mysterious part of the text that will engage the audience in some way, makes them ask questions

Question 4

cultural codes (roland barthes)

Answer 4

codes that only certain groups umderstand

Question 5

action codes (roland barthes)

Answer 5

signifies something is about to happen

Question 6

who’s is the semiotic theory

Answer 6

roland barthes

Question 7

who’s is the structuralism binary opposites theory

Answer 7

claude levi strauss

Question 8

why do people use binary opposites

Answer 8

to make the viewer think there will be conflict and drama and that then something interesting will happen

Question 9

who’s theory was postmodernism

Answer 9

jean baudrillard

Question 10

homage

Answer 10

producer or director copies but out of respect from the original product

Question 11

parody

Answer 11

copy a genre or something but they do it for comedy value and exaggerate it

Question 12

bricoloage

Answer 12

sampling other media products into your own

Question 13

intertextual references

Answer 13

when a director makes a reference to another media product

Question 14

fragmented narrative

Answer 14

not linear, it is chopped up and moved around

Question 15

self reflexivity

Answer 15

the character knows they are in a media product , maybe they talk to us

Question 16

who’s is the genre theory

Answer 16

steve neale

Question 17

what is steve neales genre theory

Answer 17

creators use conventional aspects of a genre to familiarise the audience

Question 18

who’s theory is the narrative

Answer 18

tzvetan todorov

Question 19

what is the order of todrovs narrative theory

Answer 19

equilibrium, disruption , new equilibrium

Question 20

what is todrovs narrative theory

Answer 20

the idea all narratives follow a basic structure from one equilibrium to another

Question 21

explain steave neale genre theory

Answer 21

Genre is recognisable but does
change over time or borrow from other genres.
Genre is important to institutions because it helps
them to market texts.

Question 22

main points of claude levi strauss binary oppositions

Answer 22

The conflict between binary
opposites drives forward the narrative.

Question 23

explain jean baudrillard semiotics theory

Answer 23

The lines between created texts and
reality are becoming blurred. For example, perfect Instagram images seem ‘real’.

Question 24

explain curran and seaton power and media industries theory

Answer 24

If we had more of a variety of media companies, we’d have more of a variety of texts.

Question 25

explain living stone and lunts regulation theory

Answer 25

the needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression.

Question 26

explain david hesmondhalghs cultural industries theory

Answer 26

Industry uses tried and tested strategies to appeal to us - but we should be concerned that only a few companies hold a lot of power.

Question 27

explain stuart halls representation theory

Answer 27

Media language is used to create representations. Stereotyping is often used to assert power.

Question 28

explain david gauntlett theroies of identity

Answer 28

We use the Internet and other media texts to help us to create our identity. We now have more of a variety of representations to identify with.

Question 29

explain liesbet van zoonen feminist theory

Answer 29

-men and women are represented differently in the media. Women are objectified as a result of Western culture.

Question 30

explain bell hooks feminist theory

Answer 30

feminism is a political struggle to end patriarchal domination and other factors affect this domination, including race and class.

Question 31

explain judith butler gender performativity

Answer 31

Gender is a social construct -'masculine' and 'feminine' are created through repetition.

Question 32

explain paul gilroy ethnicity and post colonialism

Answer 32

Even though we no longer have colonies, the representation of these groups is still affected by that time.

Question 33

explain albert bandura effects debate

Answer 33

The idea that the media can implant ideas in the mind of the audience directly. If an audience sees aggressive behaviour, they are likely to mimic it.

Question 34

explain george gerbner cultivation theory

Answer 34

The more we see the same representations and messages, the more we believe they are true.

Question 35

explain stuart halls reception theory

Answer 35

Producers want audiences to respond in a particular way to a text. Some audiences do (preferred reading), some audiences don't (oppositional reading) and some are in the middle (negotiated reading).

Question 36

explain henry jenkins participatory culture

Answer 36

The Internet has allowed fans to gather and create their own texts and easily share their work. Instead of just consuming the texts, audiences are creating them.