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theories Flashcards

1
Q

what are symbolic codes (roland barthes)

A

a symbol that suggests something

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2
Q

semantic codes (roland barthes)

A

hidden meaning, connotations

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3
Q

enigma codes (roland barthes)

A

a mysterious part of the text that will engage the audience in some way, makes them ask questions

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4
Q

cultural codes (roland barthes)

A

codes that only certain groups umderstand

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5
Q

action codes (roland barthes)

A

signifies something is about to happen

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6
Q

who’s is the semiotic theory

A

roland barthes

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7
Q

who’s is the structuralism binary opposites theory

A

claude levi strauss

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8
Q

why do people use binary opposites

A

to make the viewer think there will be conflict and drama and that then something interesting will happen

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9
Q

who’s theory was postmodernism

A

jean baudrillard

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10
Q

homage

A

producer or director copies but out of respect from the original product

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11
Q

parody

A

copy a genre or something but they do it for comedy value and exaggerate it

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12
Q

bricoloage

A

sampling other media products into your own

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13
Q

intertextual references

A

when a director makes a reference to another media product

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14
Q

fragmented narrative

A

not linear, it is chopped up and moved around

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15
Q

self reflexivity

A

the character knows they are in a media product , maybe they talk to us

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16
Q

who’s is the genre theory

A

steve neale

17
Q

what is steve neales genre theory

A

creators use conventional aspects of a genre to familiarise the audience

18
Q

who’s theory is the narrative

A

tzvetan todorov

19
Q

what is the order of todrovs narrative theory

A

equilibrium, disruption , new equilibrium

20
Q

what is todrovs narrative theory

A

the idea all narratives follow a basic structure from one equilibrium to another

21
Q

explain steave neale genre theory

A

Genre is recognisable but does
change over time or borrow from other genres.
Genre is important to institutions because it helps
them to market texts.

22
Q

main points of claude levi strauss binary oppositions

A

The conflict between binary
opposites drives forward the narrative.

23
Q

explain jean baudrillard semiotics theory

A

The lines between created texts and
reality are becoming blurred. For example, perfect Instagram images seem ‘real’.

24
Q

explain curran and seaton power and media industries theory

A

If we had more of a variety of media companies, we’d have more of a variety of texts.

25
Q

explain living stone and lunts regulation theory

A

the needs of a citizen are in conflict with the needs of the consumer, because protection can limit freedom. They noticed that regulating media to protect citizens from harmful content can limit freedom of expression.

26
Q

explain david hesmondhalghs cultural industries theory

A

Industry uses tried and tested
strategies to appeal to us - but we should be concerned
that only a few companies hold a lot of power.

27
Q

explain stuart halls representation theory

A

Media language is used to
create representations. Stereotyping is often
used to assert power.

28
Q

explain david gauntlett theroies of identity

A

We use the Internet and
other media texts to help us to create our
identity. We now have more of a variety of representations to identify with.

29
Q

explain liesbet van zoonen feminist theory

A

-men and women are
represented differently in the media.
Women are objectified as a result of Western culture.

30
Q

explain bell hooks feminist theory

A

feminism is a political struggle to end patriarchal domination and
other factors affect this domination, including race and class.

31
Q

explain judith butler gender performativity

A

Gender is a social construct -‘masculine’ and ‘feminine’ are created through repetition.

32
Q

explain paul gilroy ethnicity and post colonialism

A

Even though we no longer
have colonies, the representation of these
groups is still affected by that time.

33
Q

explain albert bandura effects debate

A

The idea that the media can implant ideas in the mind of
the audience directly.
If an audience sees aggressive
behaviour, they are likely to mimic it.

34
Q

explain george gerbner cultivation theory

A

The more we see the same
representations and
messages, the more we
believe they are true.

35
Q

explain stuart halls reception theory

A

Producers want audiences to respond in a
particular way to a text. Some audiences do (preferred
reading), some audiences don’t (oppositional reading) and
some are in the middle (negotiated reading).

36
Q

explain henry jenkins participatory culture

A

The Internet has allowed fans to
gather and create their own texts and easily share
their work. Instead of just consuming the texts,
audiences are creating them.

37
Q
A

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