terminology Flashcards
action code
something that tells the audience that an action will follow
active audience
audiences actively engage in selecting media products to consume and interpreting their meanings
anchorage
words that accompany an image contributing to the meaning of the image
appeal
the way in which the products attract and interest an audience
arc of transformation
the emotion process the character goes through in the process of the narrative
aspirational
one that encourages the audience to want more money
attract
how media producers create appeal to audiences to encourage them to consume the product
audience categorisation
how media producers group audiences to target their products
audience consumption
the way in which audience engage with products
audience response
how audiences react to media products
audience interpretation
the way in which media products place audiences in relation to a particular point of view
audience segmentation
where a target audience is divided up due to the diversity and range of programme to attract a large target audience
audio
how sound is used to communicate meanind
avatar
a players representation of themselves in a game
binary opposites
examples: good vs evil, villain vs hero
brand identity
the association the audience make with the brand, for example chanel or nike, built up over time and reinforced by the advertising campaigns and their placement
broadsheet
a newspaper that publishes more serious news e.g. the daily telegraph
channel identity
that which makes the channel recognisable to audiences. presenters, stars, programme genres and specific programs all contribute to this
circulation
the fast spreading of media products to audinces
connotation
suggested meaning
conventions
what the audience expects to see in particular media text
convergence
the coming together of previously separated media industries
cover lines
these content to the reader and often contain teasers and rhetorical questions.
cross platform marketing
a text that is distributed and exhibited across a range of media formats or platforms
