Theories Flashcards
Barthes
Semiotics, connotations
Narratolpgy
Todorov, equilibrium- disequilibrium- new equilibrium
Genre theory
Neale, the idea that genres are dominated by repetition but also need variation and change
Structuralism
Levi-strauss, binary opposites
Baudrillard
Postmodernism, simulacra and hyperdreality
Representation
Hall, stereotyping people as different or other
Identity
Gauntlet, media provides us with tools that we use to construct our identity, identity the media offers a more diverse stereotype than the past
Van zoonen
Feminist, gender is constructed through the media for both men and women
bell hooks
Fesminist, feminism is a struggle to end patriarchal oppression
Gender performativity
Butler, people perform gender
Postcolonial
Gilroy, civilisation constructs racial hierarchies
Curran and seaton
Power, media is controlled by a small number of companies driven by power and profit
Livingstone and Lunt
Regulation, media regulation’s traditional approach is at risk, regulation reduces regulation
Hesmondhalgh
Idea companies use horizontal and vertical integration to reduce competition the idea that this reduces variety
Bandura
The idea the media can integrate ideas into the audiences mind, audiences imitate media character’s behaviour
