Magazine

Question 1

Vogue

Answer 1

Material, fashion, sells a lifestyle

Question 2

The big issue

Answer 2

Ethos- hand up not a hand out, diverse, left wing

Question 3

Industry sales

Answer 3

Magazines aren’t dying, more new magazine companies each year, 57% 15+ GB read a print magazine

Question 4

Vogue 1960’s

Answer 4

Women’s liberation, more jobs, education, Friedan- women shown as men’s possession never as a person, advertisers unsure how to react to women’s movement

Question 5

Imperial leather

Answer 5

Intimate mode of address, red,white, black homely motherly colours, direct address ‘you’

Question 6

Cutex advert

Answer 6

Nature, beauty

Question 7

Vogue front cover

Answer 7

Sophia Loren, beauty, fashion, main attraction, cover lines hidden in the bottom corner

Question 8

Moving on article

Answer 8

Article title connotations, varying representations, races, gender,

Question 9

Theories

Answer 9

Barthes semiotics, structuralism Levi-strauss, representation hall, feminism hooks van zoonen, performance butler

Question 10

Targeted advertising

Answer 10

Green, high audience engagement, high production value, long shelf life, target niche audience in comparison to digital advertising

Question 11

David gauntlet

Answer 11

Identity, media provides us with tools to shape our identity, modern day media provides us with more diverse tools

Question 12

The big issue reception

Answer 12

Hall, dominant hegemonic they are helping the settler of the big issue

Question 13

Vogue industry owners

Answer 13

Conde nast own many other magazines eg vanity fair, the New Yorker, fashion magazines, subsidiary of advanced publications

Question 14

Vogue and conde Nast example of

Answer 14

Horizontal integration

Question 15

The big issue industry

Answer 15

Independent publisher, website, non profit, goes against Curran and seaton idea that media is driven by profit and power