theme 4 global market and business expansion Flashcards

1
Q

what are push factors

A

factors that make a business to look at opportunities in different countries
push factors are threats that affects a firms profitability

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2
Q

competition and saturation in push factors

A

saturation:
no potential for growth

competition
very crowded and competitive

moving to emerging markets allows new opportunities and provides a new target market so sales can increase. emerging markets have less competitors so consumers have fewer options to choose from this allows firm to charge higher prices
or creates awareness for a product

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3
Q

pull factors

A

something that makes it attractive for businesses to trade in

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4
Q

example of pull factors

A

specialised people
cheaper supplies and material
cheaper production and cheaper resources
less corporation tax and relaxed legislation

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5
Q

what is offshoring

A

locating department in different countries

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6
Q

reshoring

A

when a business moves its department to original country

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7
Q

what is cost competitiveness

A

when a business has a low cost compared to competitors
charging lower prices allows a firm to be more competitive
and

firm could be more cost competitive if they lowered production cost by offshoring production or selling to a global market

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8
Q

differentiation

A

when products have unique features that competitors dont have

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