theme 4 global market and business expansion Flashcards
what are push factors
factors that make a business to look at opportunities in different countries
push factors are threats that affects a firms profitability
competition and saturation in push factors
saturation:
no potential for growth
competition
very crowded and competitive
moving to emerging markets allows new opportunities and provides a new target market so sales can increase. emerging markets have less competitors so consumers have fewer options to choose from this allows firm to charge higher prices
or creates awareness for a product
pull factors
something that makes it attractive for businesses to trade in
example of pull factors
specialised people
cheaper supplies and material
cheaper production and cheaper resources
less corporation tax and relaxed legislation
what is offshoring
locating department in different countries
reshoring
when a business moves its department to original country
what is cost competitiveness
when a business has a low cost compared to competitors
charging lower prices allows a firm to be more competitive
and
firm could be more cost competitive if they lowered production cost by offshoring production or selling to a global market
differentiation
when products have unique features that competitors dont have