business theme 3 marketing mix and strategy Flashcards
1
Q
what are the 4 p
A
product
price
promotion
place
2
Q
what is the design mix made up off
A
cost aesthetics and function
3
Q
different types of promotional methods used
A
personal selling
event sponsorship
public relations so having a press conference normally to increase awareness but business could be misinterpreted by media
4
Q
pricing strategies
A
price skimming having high intial price
price penetration having low intial price
cost plus pricing when a firm adds a mark up to the cost of making the product
competitive pricing setting similar prices to competitiors
5
Q
what is a distribution channel
A
the route the product takes to reach consumer
