Theme 2- Growing The Business Flashcards
How does a business grow
When it sells more output over a period of time
Business growth is often an important objective as it may…
Help to increase market share
Lead to lower costs
Result in more profit
How does Internal (organic) growth occur
When a business expands by itself, by bringing out new products, entering new markets or using new technology
What are the methods of internal growth
New markets
New products
New technology
How does new markets help internal growth
Changes the marketing mix to find new markets or expanding overseas
How do new products help with internal growth
Businesses can Innovate or research and develop brand new products that are not currently available
How does new technology help with internal growth
Large organisations can benefit from investing in the latest technology or benefit from the ability to develop new technology themselves
What is external growth
A faster way of growth, involves the businesses to join forces with another
What are the 2 types of external growth
merger, takeover
Merger
Where 2 or more businesses voluntarily agree to join up and work as one business
Takeover
Where one business buys another. To take over a company it is necessary to gain control by buying enough shares.
Methods of external growth
Backward vertical (business joins with one at a previous stage)
Conglomerate (businesses with no common interest join)
Forward vertical (business joins with one at a later stage)
Horizontal (businesses at the same stage join)
How are PLC’s able to raise capital
Selling shares on a stock exchange. This form of ownership makes it easier for businesses to raise money for growth
What is a stock market floatation
When a business grows from LTD to PLC. They issue shares for sale on the stock exchange
Benefits of being a PLC
Ability to raise finance through capital
Limited liability
Considered more prestigious and reliable
May be able to negotiate better prices with suppliers
Greater public aware of business
Can become multinational
Disadvantages of being a PLC
More complex accounting and reporting procedures
Risk or potential takeovers
Increased public and media attention
Less privacy around financial performance
Greater influence on decision-making by external shareholders
Internal sources of finance
Sale of assets
Retained profit
External sources of finance
Loan capital
Share capital
Sale of assets
Quick way of raising capital, especially if the assets are no longer needed (fixed assets) but the business loses the benefit of owning the assets that it sells
Retained profit
Safest form of finance (no risk or debt). However, profit is not guaranteed and a business may require a more substantial investment than it can make as profit
Loan capital
Long term bank loan can be secured against the business’ assets, but interest will be charged and the business will have to make fixed repayments to repay the debt
Share capital
A PLC can raise considerable capital by selling shares. However selling shares puts PLC’s at risk of takeover and all shareholders are entitled to a share of the profits through dividends
Comparing sources of finance
Risk (selling shares mean owners may lose control, or cash flow problems may result from meeting loan repayment terms in loan capital)
Cost (the cost of borrowing varies across different sources)
Availability (some sources like loans or share capital may not even be available)
Why business objectives change
They adapt to their internal needs and the external pressures of the environment. Business will also find that objectives need to change as they seek to grow or survive