theme 1 Flashcards
1.1 - Business purpose?
- Provide people with a good or service
- Meet customer needs
- Add value to an existing product.
1.1 - Reasons new business ideas come about
- Advances in technology
- Changes in consumer want
- Products or services becoming obsolete.
1.1 - Role of an entrepreneur
- Organise resources
- Take risks
- Make business decisions
1.1 -Rewards
- Profit
- Business success
- Independence
1.1 - Risks
- Financial loss
- Lack of security
- Business failure
1.2 - Types of markets
- Place
- Trade in a particular type of product
- Potential customers.
1.2 - market size
The market size is the number of individuals within the market which are potential buyers or sellers of a product. It can also mean the total value of products in the market.
1.2 - market share
of individuals within the market which are potential buyers or sellers of a product. It can also mean the total value of products in the market.
1.2 - Competition : what decisions does it affect?
Price Customer service Quality Product range Location.
1.2 - Market research
what’s the point of market research?
- Make informed decisions.
- Spot a gap in the market.
- Reduce risks.
1.2 - Primary research
- Asking customers their opinions.
- Questionnaires, surveys, focus groups, observations.
- Up to date, relevant and specific.
- Expensive and time consuming.
1.2 - secondary research
- Access to a wide range of data, looks at the whole market and past trends.
- Market research reports, government reports, newspapers, and the internet.
- Cheaper, easily found and instantly available.
- Not always relevant, nor specific and is often out of date.
1.2 - Quantitative and qualitative date
- Quantitative information is anything you can measure or reduce to a number.
- Qualitative information is all about people’s feelings and opinions.
1.2 - Using market research
helps to inform decisions a business should make:
- Ideas about the products it sells
- How it promotes itself
- Its pricing
- The place it sells its products.
(market mix)
1.2 - Market segmentation
is when people are divided into different groups.
Allows a business to identify their target market.
- Age
- Income
- Lifestyle
- Location
1.2 - market mapping
Helps a business to understand its place within the market.
Identify the market’s key features.
Identify competitors and gaps in the market.
1.3 - Financial aims
- Survival
- Maximise profits
- Maximise sales
- Increase market share
- Achieve financial security.
1.3 - Non-financial aims
- Personal satisfaction
- Personal challenge
- Gaining independence and control.
- Doing what’s right for society.
1.3 - Objectives
On the way to the aim
Measurable steps
Clear targets
1.3 - Factors that affect the aims and objectives of a business
- The size and age of the business.
- Who owns the business.
- The level of competition the business faces.
1.3 - Revenue
Revenue is the income earned by a business.
Revenue = quantity sold x price