2.1 Flashcards

1
Q

2.1: Internal - organic growth and why

A

New markets
new products
new technology

helps to:
increase market share
lower costs
results in more profit

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2
Q

2.1: advantages and disadvantages of internal growth

A

+ cheaper: financed through retained profits
+ less risky: no culture clash
+ keep control

  • pace of growth is slower
  • might miss out on tapping into skills and expertise of other businesses
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3
Q

2.1: External inorganic growth

A

merger

takeover: buy shares

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4
Q

2.1: advantages and disadvantages of external growth

A

+ demand will be increasing so right time to grow.
+ quicker
+ combined business benefits from shared resources and skills.

  • Difficult to integrate two businesses together
  • can be expensive
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5
Q

2.1: what is a PLC?

A

Public limited companies
raise capital through selling shares on a stock exchange.

private limited companies can become a PLC through stock market flotation

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6
Q

2.1: MNC

A

Multi national companies
a business which operates in more than one country.

+ wider target market
+ take advantage of cheap labour
+ spreads risk

  • culture and language barrier
  • can damage reputation if unethical
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7
Q

2.1: Sources of finance for PLC

A

Internal:
sales of assets: cheap and easy but may require later.
retained profit: cheap but cannot be used elsewhere

external:
loan: get instantly but have to repay with interest
share capital: can lead to takeober

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8
Q

2.1: changes in business aims

A

Internal

  • culture
  • change in leadership
  • performance

external

  • technology
  • legislation
  • market conditions
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9
Q

2.1: targets for a growing business

A

enter new markets

expand product variety

increase sales

increase market share

improved workforce

open new stores

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10
Q

2.1: targets for a struggling business

A

exit from markets

decrease product variety

aim for break even

improve efficiency

maintain market share

reduce costs

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11
Q

2.1: international trade

A

the flow of goods and services between countries.

importing and exporting

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12
Q

2.1: import and export definition

A

import - a good brought into the country (money leaving UK)

export - a good exiting the country (money entering UK)

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13
Q

2.1: globalisation definition

A

the increasing number of businesses that are operating on an international scale

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14
Q

2.1: proctectionalism

A

3 ways the government protects the businesses in their country.

  • Tariffs: tax that raises prices of imported goods
  • Quotas: a physical limit on the number of imports
  • Export subsidy: government gives businesses money to help them.
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15
Q

2.1: benefits to UK businesses

A
  • greater number of customers to sell in new markets

- lower costs of production in developing countries (cheap labour)

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16
Q

2.1: drawbacks to UK businesses

A
  • threat from foreign businesses

- challenge of adapting products to meet foreign customer needs.

17
Q

2.1: reasons for trade barriers

A
  • protect jobs in infant industries
  • protect jobs in domestic industries
  • raise tax revenue from tariffs
  • prevent dumping (lots of imports) which would affect prices.
18
Q

2.2: definition of free trade and trade blocks

A

Free trade - no restrictions to buying and selling between customers (EU)

Trade blocks - an agreement between a set of countries to have free trade between them.

19
Q

2.1: Adapting the marketing mix to compete globally.

change to PRICE

A

Different currencies

potential fluctuations in exchange rates

tariffs

different tax laws

different standards of living and average income

20
Q

2.1: Adapting the marketing mix to compete globally.

change to PLACE

A

Availability to technology

cultural differences (where do people shop: mall or markets or streets).

21
Q

2.1: Adapting the marketing mix to compete globally.

change to PROMOTION

A

language differences

cultural differences (connotations of certain things or colours)

22
Q

2.1: Adapting the marketing mix to compete globally.

change to PRODUCT

A

Technological differences

tastes and cultural preferences

cultural or physical difference
(weight, height, family size)

23
Q

2.1: difference between gloBalisation and gloCalistaion

A

Globalisation - when a global company operates understanding the local community needs

Glocalisation - tapping into global markets by tailoring the products to local needs

24
Q

2.1: Ethics advantages and disadvantages

A

+ motivation of workers
+ crates a positive brand image
+ can charge premium prices for products
+ competitive advantage over rivals

  • price
  • costs to the business profit
25
Q

2.1: ethics and pressure groups

A

An organised group that seeks to influence business behaviour.

Pressure groups can show businesses in a negative light and ruin their brand images

26
Q

2.1; ethics and the marketing mix

A

product - ethically produced goods
price - fair waged to employees
place - doesnt exploit location
promotion - provides accurate information

27
Q

2.1: ethics and trade offs

A

Trade offs - finding a balance between achieving two objectives
like profit and ethics