The Yale Studies on Communication

Question 1

Yale: sociopsychological/cognitive learning

Answer 1

how does the individual process persuasive stimuli.

Question 2

Yale: What are the 4 compents

Answer 2

Source, content, organization, receiver

Question 3

Yale: How does credibility affect the source

Answer 3

more credible, more likely you will be persuaded no need to revaluate more than once. Receivers make credibility judgement

Question 4

Yale: What are the two compents of content and who do they appeal to

Answer 4

emotional appeals: less educated. factual appeals: more educated

Question 5

Yale: What role does organization play

Answer 5

shapes how people process your information

Question 6

Yale: What are the 4 components of organization

Answer 6

one sided speech(when people dont know about issue.. two sided speech(when people know about)… explicit conclusion(knowing exactly how you ended)… enthymeme(unstated conclusion)

Question 7

Yale: why is an enthymeme so powerful

Answer 7

when it works you’ve just made a group of receivers into speakers

Question 8

Yale: If a receiver cares about something you suggests and they agree this is considered…

Answer 8

ego-involvement